Dr. Martens Store Launch

In Feb/Mar 2018, we helped launch Dr. Martens‘ first Australian store.

Located at Westfield in Sydney’s Pitt Street Mall, the Dr. Martens store launch saw 90 media and influencers celebrate in true DM’s style: Sydney rock band, Polish Club, played live sets in the store’s shop window; Aussie artist, Maddy Young, was on-hand to customise pairs of Docs; local barber, Tommy J, provided guests with fresh cuts and the crew at Sailor Jerry took care of the drinks.

littleBIG’s PR campaign and event launch saw news of the Docs store opening appear 40 times across print, online and social media within 2 days; generating more than $400,000 in publicity.

January 08, 2019