Daniel Wellington


In 2017, littleBIG was tasked with the job of achieving greater awareness and presence in mainstream Australian media for international watch brand, Daniel Wellington, to position the brand as fashion-forward.

Over a five-month advertising, PR and influencer engagement campaign, littleBIG approach reached more than 4 million people with full-page advertisements in two of Australia’s most circulated and well-regarded fashion titles: ELLE Australia and Men’s Style Australia.

Daniel Wellington appeared in the media or across social media 30 times, generating more than $285,000 in credible PR coverage, which was all kick-started by participating in littleBIG September media showings in Sydney.

An in-store David Jones activation saw littleBIG host 10 of Australia’s most influential fashion media and social media personalities, generating on-the-spot social media exposure of David Jones’ personalisation service ahead of the 2017 Christmas period.

January 08, 2019