Creativity for Kids Australia


Creativity for Kids Australia (CFK) is a broad collection of complete kids craft kits targeted at kids aged 3-8.

CFK needed greater awareness among parents and kids to drive demand via major retailers. Can do guys!

With budget efficiency key, littleBIG developed a detailed social media strategy aimed at spreading the word and stimulating sales. The campaign involved building a social media presence and following on Instagram and Facebook (from scratch), social advertising and influencer engagement.

The influencer engagement campaign alone reached over 1,720,000 people, and equated to more than $70,000 in advertising value (are they bucks I hear banging?). During this campaign, we worked with the “who’s who” of parenting and kiddie influencing – Pixie & Hunter Curtis (Roxy Jacenko), Mel Watts and Ashy Bines to name a few.

In only a few short weeks, we were able to build Creativity for Kids Australia’s social following to over 2,500 on Facebook and over 1,500 on Instagram, with an above industry standard engagement rate (2.3%).

This campaign has positioned CFK craft kits as the perfect ‘crafternoon’ activity for kids. The response from consumers was enormous and the kits have been flying off the shelves!

March 01, 2018