Cat Protection Society of Victoria

Located in Greensborough, the Cat Protection Society of Victoria (CPSV) is committed to all aspects of cat welfare and management in Victoria, providing a robust adoption and education service along with quality veterinary treatment at a reasonable cost.

We’ve been lucky enough to work with CPSV over the last 11 months on their ongoing PR campaign, with the aim of helping adopt cats and kittens into loving, fur-ever homes!

Our media relations campaign involves the ongoing creation of CPSV news and intelligent, targeted pitching resulting in broad media exposure across various media outlets.

In the first half of this year alone we secured over $450,000 in PR value for CPSV with highlights including a seven-minute segment on the Weekend Today show and numerous picture-led articles across print and online media including the Herald Sun and Leader newspapers.

We also roll out all Instagram and Facebook strategy and implementation for CPSV. This includes: production and implementation of social media content, engagement and audience growth strategies; ongoing research, analysis, design, management and optimisation of Facebook advertising; and community management.

Since our engagement, the @catprotection Instagram account has increased in following by 283% and their Facebook likes have grown by 640%. This is a huge overall social media increase of 923% over eight months!


September 22, 2017