Boot Armour is an elastic, water resistant sleeve designed to cover kids’ footy boots – protecting their laces and improving their kicking. Our job was to roll out the launch of Boot Armour into the kids’ sport market.
littleBIG’s work throughout the launch phase included website development and content including copy, photography and video direction, short and long-term marketing strategy, PR implementation/facilitation, social media management and ambassador management.
Additionally, littleBIG worked closely with the Boot Armour crew in contacting local football clubs and getting out to footy registration days, pie nights and fundraisers – introducing the product directly to the people. Visibility greatly increased throughout this period and the kids loved the product.