Gifted and Paid Influencer Relations

Influencer relations have become a tried and tested method in of reaching a wider audience and driving sales. As a well-versed food and beverage marketing agency, we here at littleBIG believe that taste is everything, and influencer relations and sampling should be considered an integral part of campaign.

When executing a PR campaign using influencer relations, it’s essential to establish clear goals, benchmarks, and expectations to ensure the success of the campaign. We believe that every brand should collaborate with influencers who align with their target audience, values, and mission. With the right planning and execution, littleBIG believes in using a blend of gifted and paid influencers that can create buzz to drive sales, awareness, and engagement for any brand.

gifted influencer relations

Gifted influencers can be a cost-effective way to reach a large number of potential customers as the brand only provides products or services in exchange for promotion. Unpaid influencers may have a smaller reach than paid influencers, but their organic posts can often appear more authentic to their audience.

paid influencer relations

When facilitating paid influencers, we choose to have a ‘quality over quantity’ approach where advocates are chosen for more specific audience reach and content insights. While this method can be more expensive, it allows for greater control and direction over the campaign, and provides more flexibility to adjust the influencer’s content to better align with the brand’s messaging. Paid influencers may also have a larger reach and following, which can create greater brand awareness and drive sales.

which type of influencer will be best for my campaign?

Both paid and gifted influencers have their place in a PR campaign. A combination of both can be extremely effective – utilising paid influencers to create a high-profile launch campaign while working with gifted influencers to create sustained social buzz and engagement.

Here at littleBIG, we will always consider their client’s goals and budget to decide which type of influential advocate will work best for their campaign goals, and whether gifted or paid influencers would be most effective for the brand.

We have a range of experience influencer relations on behalf of many of our clients, including Devil’s Corner, Bippi, Innocent Bystander, Driscoll’s, City of Ballarat and plenty more.

Want to hear more about our approach to influencer relations in PR campaigns? Get in touch here: https://littlebig.marketing/contact/