Working on Wurundjeri land
Working on Wurundjeri land
We’re serving up something new for Victoria’s food, drink and tourism marketing leaders.
Join us in the littleBIG Dining Room in Cremorne for Food for Thought, our fresh, intimate event series mixing smart marketing insights with good food, good drinks and even better company.
Each session brings a different topic, fresh perspective and a room full of industry peers tackling similar challenges.
Thursday 30 October
5:00pm
littleBIG Dining Room, 35 Jessie St, Cremorne
This session dives into the how-to’s and how-not-to’s of earned media engagement. In a click-driven media economy, what will get gatekeeper attention and what will fast track your email to the bin? As a marketing leader, how can you set up your PR team for success? All the tea spilled by Dan Stock, former Herald Sun Food Editor and current littleBIG PR Account Director – receive a balanced view from someone who really gets both sides: what the media seeks in order to engage and serve their audience and what brands seek in terms of exposure and outcomes.
Thursday 13 November
5:00pm
littleBIG Dining Room, 35 Jessie St, Cremorne
Learn about influencer engagement that really works for everyone (talent, brands and audiences). Gifted, paid, contra, engagement rates, platforms, budgets, events… Observe a panel discussion with our resident PR guru Jarryd Pentony, influencer Sarita Holland and talent management leader Genevieve Day from Day Management – sharing strategies and stories you won’t find on Google or in a deck, just real talk from people making it work every day.
Thursday 27 November
5:00pm
littleBIG Dining Room, 35 Jessie St, Cremorne
Navigate the line between big-picture storytelling and driving short-term impact – every marketer’s perennial problem. Hear littleBIG Marketing Consultant Kate Thompson in conversation with Brown Family Wine Group Luxury Portfolio Manager Katherine Brown, discussing how one of the country’s leading independent wine groups balances these priorities. Hear how the business analyses and adapts its plans ongoing and what’s shifted in 2025, among other pertinent tips you can take into your own business.
