littleBIG stretch session with Creative Director Rich Harley

Tight hip flexors or sore lower back? Low energy or lethargic at your desk?

In between client meetings and the hustle of a busy multi-service agency, we often take a break to stretch. It’s an instant mood booster for the team, increases energy and productivity, improves concentration but most importantly, it puts a bit of fun in the workplace, something we value here in the littleBIG office. It’s also entertaining to watch our Creative Director, Rich Harley try and touch his toes. He’s not as flexible as his wife, founder of littleBIG, Sally Harley, who’s childhood ballet shoes are still hanging in her wardrobe or Co-GM, Kate Thompson who’s party trick is actually the splits (true story, we’re not even joking).

Our talented team aren’t only experts in marketing and PR but have some pretty cool skills on the side. Our resident littleBIG pilates instructor and Marketing Executive, Kasey Ciappara has a few stretches to break up the work day and have your body feeling good. Wellbeing in the workplace is all the rage and we can see why. Why wouldn’t you want to prevent future damage from sitting down for 7+ hours, 5 days per week?

Here’s our 5 office favourites:

 

Here’s what our Creator Director, Rich looks doing the same stretches (for the LOLs)

Anyway, enough about stretching. Despite these office antics, we are a boutique marketing agency humming with smart people who passionately propel food, fashion and lifestyle brands and experiences through great design and various elements of the marketing mix.

Follow us on social media or check out the rest of our website for our portfolio of work. Also, we don’t bite so get in touch for a coffee or a chat.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5 essential branding elements you need for a start-up

At littleBIG, we work with a broad range of fashion, food/beverage and lifestyle clients – established and new businesses. It is an exciting process for us to get involved with start-ups and see a product and passion come to life from just an idea. We often receive enquiries from entrepreneurs looking to launch a product or service and with all the conflicting information out there, it can be a confusing process as to where and how to start with the branding process.

Here are 5 essential elements you need to launch a brand presence.

  1. Brand name – we collaborate as a team to brainstorm your product offering and build a brand name that will resonate with your target audience.
  2. Logo – once you decide on a name, then a logo is the vital next step. This will represent your brand in your market and will visually anchor all consumer-facing communications.
  3. Style Guide – defining your look and feel is important for any new brand. Your style guide is the bible for any design or branding you carry out. From social media graphics to web banners, right through to traditional advertising, a style guide will allow for consistency across all elements.
  4. Website – this is a must-have for any start-up. It is the essential digital face of your brand and the first thing people will search for when they hear about your product or service.
  5. Social Media Presence – never underestimate the power of social media. According to Forbes, there are 1.6 billion users on Facebook every day and for brands, these are potential customers. Not to mention Instagram and other popular social media platforms.

Branding a new business doesn’t have to be overwhelming, especially with a team of experts to support and guide you through the process. Come past for a coffee or give us a call to chat about how we can help.