What the Netflix documentary Fyre Festival taught us

If you spent your weekend at home on the couch Netflix and chilling (the real kind), you’ve probably watched the trending documentary Fyre Festival. Once we got past the blatant shock and initial reaction, we come to realisation that there are some valuable lessons to be learnt.

Whether you are a business owner, marketing manager or consultant, you already know the power of social media marketing and you’ve probably started to delve into the growing realm of influencer marketing. You might have even run an event in the past and can resonate with the challenges that you face along the way.

So, what did the documentary teach us and what lessons can you take away?

1. Influencer marketing is a growing market and a valuable investment – it’s a great way to get your brand recognised and get maximum reach with minimal investment. We work with influencers daily and now that Instagram is recognised as a business platform, it’s essential you have a strategy when doing so.
2. Leave it to the professionals – as a marketing agency, we get that there are so many facets to marketing and boast well-honed professionals across social media, events, PR, design and marketing. We’re here to support those big goals and work with clients to achieve objectives. The alternative could be an event that is chaos and leaves thousands of people stranded on an island… (That’s extreme but you get the drift).
3. Listening is the key to success – we speak openly and honestly with businesses daily on our recommendations and insights based on years of experience so if we raise concerns or questions, there’s usually a good reason. We always want the best for you and ensure the best return on your investment no matter how little or BIG your brand is. Not only do we listen carefully, we appreciate when we get that in return.
4. Work in a team – We treat our partners, suppliers and anyone else we come across as we want to be treated! We rely on building and nurturing these relationships. We have a hunch there really is such thing as ‘good karma’ or ‘bad karma.’
5. It takes more than an end goal to succeed – you can have a vision or a dream, whether that be a luxurious festival in the Bahamas or a product launch in Sydney but without a strategy and carefully thought out process you won’t get the result you’re after.

If you’d like to start a conversation with us, feel free to get in touch. We’re happy to meet for a coffee or have a chat!

5 essential branding elements you need for a start-up

At littleBIG, we work with a broad range of fashion, food/beverage and lifestyle clients – established and new businesses. It is an exciting process for us to get involved with start-ups and see a product and passion come to life from just an idea. We often receive enquiries from entrepreneurs looking to launch a product or service and with all the conflicting information out there, it can be a confusing process as to where and how to start with the branding process.

Here are 5 essential elements you need to launch a brand presence.

  1. Brand name – we collaborate as a team to brainstorm your product offering and build a brand name that will resonate with your target audience.
  2. Logo – once you decide on a name, then a logo is the vital next step. This will represent your brand in your market and will visually anchor all consumer-facing communications.
  3. Style Guide – defining your look and feel is important for any new brand. Your style guide is the bible for any design or branding you carry out. From social media graphics to web banners, right through to traditional advertising, a style guide will allow for consistency across all elements.
  4. Website – this is a must-have for any start-up. It is the essential digital face of your brand and the first thing people will search for when they hear about your product or service.
  5. Social Media Presence – never underestimate the power of social media. According to Forbes, there are 1.6 billion users on Facebook every day and for brands, these are potential customers. Not to mention Instagram and other popular social media platforms.

Branding a new business doesn’t have to be overwhelming, especially with a team of experts to support and guide you through the process. Come past for a coffee or give us a call to chat about how we can help.

A beginner’s guide to social media advertising

It’s no secret that social media is absolutely flooded with content. Recent content statistics showed that 3.2 billion images are shared across social platforms each day.

Let’s kick off with the bad news… getting noticed on social media is no easy feat.

If you’re a small business looking to gain some traction on social media, you’re one of about 60 million other small businesses with Facebook pages (talk about a competitive market).

There is good news, though. Only 4 million of those businesses are actually utilising Facebook advertising to make the most of this online platform.

But, of those 4 million businesses, how many are using social advertising effectively?

When used correctly, social media advertising can accelerate your business’s pace of growth and generate sales leads by helping to connect with customers.

Without the help of social media specialists, it can be difficult to wrap your head around the foreign land that is Ads Manager.

Here’s a few handy hints to get your started on your social media advertising journey.


Before you get stuck into creating your ads, it’s important to consider what you’d like to achieve.

Why? Because there are several different types of social advertising campaigns, each designed to accomplish specific objectives. While it would be convenient, social ads aren’t exactly a ‘one size fits all’ scenario.

In reality, there are 11 specific objectives and campaign types to choose from. Here’s a few examples of how to work out which campaign category is right for you:

If you answered, “more page likes, please”, then you need a Likes Acquisition campaign.

If more likes, comments and shares is what you’re after, then an Engagement campaign is for you.

If you’ve got a message that you just want to get out there, then opt for an Awareness or Reach campaign.

Or, if you’re keen to direct your social media friends to your website, then what you need is a Traffic campaign.

Thankfully, Facebook makes life a little bit easier through their Guided Creation.


Once you’ve got your campaign set up, it’s time to start thinking about creating great content.

So, what makes the best content for social media advertising? Here are my top tips:

  • If you’re using static imagery, make sure it’s high quality.
  • Be sure to include video content somewhere in the mix – these are always our best performers.
  • Incorporate strong calls to action. E.G. “Follow us to stay up-to-date with the latest from the Rutherglen wine region”.
  • Mix things up! Use a variety of images, video, carousels and slideshows within each ad set. Don’t forget to change up your copy, too!
  • Speaking of copy, keep it short and sweet.


Optimise, optimise, optimise.

Ideally, once you’re all up and running, you’ll have a selection of ads within each ad set which battle it out against each other to get the best results.

While it may sound a bit bizarre to have your ads fighting against each other, this actually helps you make the most out of your budget. The better the ad result, the cheaper the cost per result.

Optimise your ads regularly by turning off ads that aren’t doing well and refreshing your ad set with new content.


What NOT to do.

While there’s certainly a time and place for boosting individual posts on Facebook and Instagram, doing this regularly won’t help you get the most bang for your buck. Rather than investing $100 in each post for big results, create a campaign with a $100 budget, and ‘boost’ 5 ads for the same price.

It all sounds a bit confusing, doesn’t it? If you’d like to know more, give us a buzz and chat to one of our specialists.


Tips to pimp up your Instagram feed

Instagram is one of the top social media apps in the market. With over 800 million active users and over 95 million photos and videos uploaded on Instagram every single day, it’s a tough gig trying to stand out of the crowd. Have no fear, we’ve got some quick and simple tips to help pimp up your brand’s Instagram feed.


Instagram Tip #1: Understand the Algorithm

Unfortunately, Instagram tends to keep the details about its algorithm pretty close to its chest, making it that much tougher to figure out exactly how you can maximise your reach and engagement. However one thing we all know for sure is that chronological ordering is out and Instagram users can no longer see posts in their feed based on date.

The following elements can help boost your post visibility on Instagram;

  • Time of Post
  • Engagement
  • Profile Searches
  • Relationships
  • Relevancy
  • Hashtags


Instagram Marketing Tip #2: Create Your Posts on Desktop

We all know that back in 2010, Instagram was built for mobile phones. While this is how users engage with Instagram, creating images and editing photos on your computer is much faster and of higher quality. An example of this is our client, RIDDIK whose Instagram feed consists of bright high-res imagery incorporating the colours of its logo – all thanks to our super talented design team (Our Creative Director will love this mention!).


Instagram Marketing Tip #3: Schedule Your Content

In agency land, one thing we thing we love for sure is time-efficiency! By using a scheduling tool for your Instagram account, you can create content months in advance with the ability to preview your Instagram feed before it goes live. Plus, we love that it automatically publishes its content at an exact time, with the perfect caption and image. Not to mention, you also get plenty of reporting functions allowing you to track your reach, engagement and impressions.


Instagram Marketing Tip #4: Take Advantage of User-Generated Content

Sharing content that your fans are posting on social media is an effective method to repurpose existing content on the platform, as well as engage your audience. Don’t forget to give them credit or at least a shout-out for using their image.

Instagram Marketing Tip #5: Add Locations to Your Posts

Don’t forget to add the geotag or location to your posts!  By doing so, it can improve your search optimisation and geo-targeting. Users who are looking at posts from that specific area will see your post pop-up.


Instagram Tip #6: Think about your Instagram Captions

Instagram is predominantly a visual platform, however captions are a key way for users to find out more information about the company and engage with your page. It’s important to keep the caption short, clever and relatable. Most importantly ensure the language fits with the overall tone of the brand.


Instagram Tip #7: Ensure Your Hashtags are relatable to the Brand

Hashtags are a great way to connect with a range of users from different audiences to engage with your account. However, seeing the hashtags in the caption can be distracting for viewers, so make sure you keep it between 5-10 hashtags per post. 


Instagram Tip #8: Create content pillars

Before creating an Instagram account, it’s important to establish what you want to achieve from the account. A content strategy plan should include objectives, the desired look and feel of the brand, tone of voice, key content pillars and messaging. Applying content themes that tie into your social media objectives, allows you to engage with different sections of your audience who may have different interests, without alienating anyone.


Instagram Tip #9: Make your feed look the part

Be sure that your account is visually pleasing. Cohesive themes, colours and filter choices are important to ensure the overall content theme flows and the social feeds are recognisable from platform to platform. 

By following these few tips, you are sure to stick out from the crowd and increase the engagement rate on your page. Or alternatively, you can speak to us and we will do it for you ;).

This blog was inspired by an article by Clare Acheson

littleBIG guide to influencer seeding

I’m sure we can all appreciate the power of social media in the 21st century. When it comes to public relations and marketing, the likes of Instagram, Facebook and YouTube (among other platforms) play a massive role in brand awareness and can even translate to sales. The statistics speak for themselves – 71% of us are more likely to make a purchase based on a social media reference.

While it’s important for brands to have their own presence on social media, a great way to gain even more exposure is to get products into the hands of social media influencers.

Over the last few years social media influencing has become a booming, multi-billion-dollar industry. This year alone, a Medikix study estimates that total spend on Instagram influencers has exceeded $1 billion. This amount is expected to double by 2019, so, if you think you have what it takes to influence the masses, now might be a pretty great time to jump on the influencer band-wagon.

Here in littleBIG land we’ve been busy bees working on our latest influencer seeding campaign for Creativity for Kids Australia (CFK).

Based on our experiences, here’s our top seeding tips to make the most of an influencer seeding campaign:

Know who you’re trying to reach

Influencers have the potential to tap into enormous audiences – 800 million monthly active users on Instagram, 2 billion on Facebook, and 1 billion on YouTube. However, when engaging with influencers it’s important to keep in mind who you’re trying to reach, and to select relevant influencers who speak to that audience.

In preparation for our CFK influencer seeding campaign we hand-picked 50 high-reach influencers with strong audience engagement across both parenting and craft, with the hopes of reaching parents with purchasing power, and kids (young and old) with an interest in getting creative.

Choose the right items to accompany your product

Pack your seeding boxes full of goodies to heighten your chances of gaining exposure across influencer channels (remember, if you’re using a contra approach the recipient isn’t obligated to post).

When selecting additional products to send, think about the influencer’s experience upon opening the package. Consider: What do you want them to do, think, or feel? What do you want their social post to look like?

Use a personalised approach

When it comes to gifting it really is the thought that counts. Know who your influencers are and tailor each gift to the individual recipient. In our approach for CFK, we read up on our influencers to ensure that we selected the right craft kit for their child in terms of age and gender. A personalised note is always a nice touch, too!

Stay tuned for updates on the outcomes of our Creativity for Kids Australia influencer seeding approach!