30 Jan, 2023 | EVENTS, PR, Public Relations, STRATEGY
Does traditional* media still matter in PR? In short, yes.(*for the sake of this post we’re mostly talking about old-school print-based mastheads like Sydney Morning Herald, Herald Sun, The Australian, etc.) Introduce the word ‘traditional’ into any conversation these...
28 May, 2021 | ADVERTISING, MARKETING, PR, Public Relations, SOCIAL MEDIA, STRATEGY
Recently, influencer marketing has been under fire from advertising regulators after failing to disclose certain posts they shared were sponsored by brands. This comes after changes to regulations for influencers about disclosing sponsored posts. They must now reveal...
