4 May, 2022 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, SOCIAL MEDIA, STRATEGY
Ever since the launch of algorithmic content, social media users have had their content experience curated to keep them scrolling for hours on end. We’re all guilty of getting trapped in the algorithm from time to time and spending way too much time staring into our...
23 Feb, 2022 | ADVERTISING, DIGITAL+WEB, OPINION, SOCIAL MEDIA, UNCATEGORISED
What in the world (or not) is the Metaverse? Does TikTok rule the world? Are influencers more respected than politicians? (yes) Why did Facebook lose over $200 billion in a day? We don’t have all the answers, but we have looked deep in to the littleBIG crystal ball...
13 Oct, 2021 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, STRATEGY, Web
You may remember around this time last year the release of Apple’s iOS 14 sent the digital advertising world into a spin with new software that was to clamp down on the data available to advertisers and limit the extent that users could be tracked across the internet....
23 Sep, 2019 | OPINION, PR, SOCIAL MEDIA, WORK
This post was written by PR wizz Penny France. Making that leap to engage an external agency can be a daunting one. The decision to create an extension of your marketing and PR function throws lots of questions into the mix. What do you need them to take carriage...
23 Aug, 2019 | LIFESTYLE, OPINION, WORK
This post was written by littleBIG Founder & Director Sally Harley. 12 years ago I founded littleBIG solo and continue to be the sole director. About half-way through that journey my friendship with one of our design freelancers blossomed into romance and hey...
