3 Oct, 2022 | ADVERTISING, BRANDING, DESIGN, DIGITAL+WEB, EVENTS, FOOD+DRINK, MARKETING, PR, TOURISM
What do we need to do to revive our tourism industry? In the pandemic’s wake and in the context of a stuttering but positive upward trajectory towards repairing, key learnings have emerged around buttressing the sector. How do we future-safe a fragile but renewing...
14 Sep, 2022 | ADVERTISING, BRANDING, DESIGN, EVENTS, MARKETING, PR, SOCIAL MEDIA, STRATEGY
You’re looking for a marketing agency and the only thing that’s clear so far is that there is no shortage of marketing agencies. Great. So, how do you pick? How do you measure their strengths relative to what you need? How do you even know what you need? Some agencies...
4 May, 2022 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, SOCIAL MEDIA, STRATEGY
Ever since the launch of algorithmic content, social media users have had their content experience curated to keep them scrolling for hours on end. We’re all guilty of getting trapped in the algorithm from time to time and spending way too much time staring into our...
13 Oct, 2021 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, STRATEGY, Web
You may remember around this time last year the release of Apple’s iOS 14 sent the digital advertising world into a spin with new software that was to clamp down on the data available to advertisers and limit the extent that users could be tracked across the internet....
28 May, 2021 | ADVERTISING, MARKETING, PR, Public Relations, SOCIAL MEDIA, STRATEGY
Recently, influencer marketing has been under fire from advertising regulators after failing to disclose certain posts they shared were sponsored by brands. This comes after changes to regulations for influencers about disclosing sponsored posts. They must now reveal...
30 Mar, 2021 | FASHION, LIFESTYLE, MARKETING
During the year that was, one thing the retail sector can agree on is the importance of digital marketing and a highly functioning online platform. Without this, it was difficult for non-essential retail to survive and many were sadly forced to shut down. We...
