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YOU CAN NOW TURN OFF THE INSTAGRAM ALGORITHM. WHAT DOES IT ALL MEAN?

YOU CAN NOW TURN OFF THE INSTAGRAM ALGORITHM. WHAT DOES IT ALL MEAN?

4 May, 2022 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, SOCIAL MEDIA, STRATEGY

Ever since the launch of algorithmic content, social media users have had their content experience curated to keep them scrolling for hours on end. We’re all guilty of getting trapped in the algorithm from time to time and spending way too much time staring into our...
IOS 15 IS HERE! WHAT DOES IT MEAN FOR EMAIL MARKETING?

IOS 15 IS HERE! WHAT DOES IT MEAN FOR EMAIL MARKETING?

13 Oct, 2021 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, STRATEGY, Web

You may remember around this time last year the release of Apple’s iOS 14 sent the digital advertising world into a spin with new software that was to clamp down on the data available to advertisers and limit the extent that users could be tracked across the internet....
DISCLOSING #AD IN INFLUENCER MARKETING

DISCLOSING #AD IN INFLUENCER MARKETING

28 May, 2021 | ADVERTISING, MARKETING, PR, Public Relations, SOCIAL MEDIA, STRATEGY

Recently, influencer marketing has been under fire from advertising regulators after failing to disclose certain posts they shared were sponsored by brands. This comes after changes to regulations for influencers about disclosing sponsored posts. They must now reveal...
RETAIL MARKETING IN A POST-PANDEMIC WORLD WITH ERSTWILDER

RETAIL MARKETING IN A POST-PANDEMIC WORLD WITH ERSTWILDER

30 Mar, 2021 | FASHION, LIFESTYLE, MARKETING

During the year that was, one thing the retail sector can agree on is the importance of digital marketing and a highly functioning online platform. Without this, it was difficult for non-essential retail to survive and many were sadly forced to shut down.   We...

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