What the Netflix documentary Fyre Festival taught us

If you spent your weekend at home on the couch Netflix and chilling (the real kind), you’ve probably watched the trending documentary Fyre Festival. Once we got past the blatant shock and initial reaction, we come to realisation that there are some valuable lessons to be learnt.

Whether you are a business owner, marketing manager or consultant, you already know the power of social media marketing and you’ve probably started to delve into the growing realm of influencer marketing. You might have even run an event in the past and can resonate with the challenges that you face along the way.

So, what did the documentary teach us and what lessons can you take away?

1. Influencer marketing is a growing market and a valuable investment – it’s a great way to get your brand recognised and get maximum reach with minimal investment. We work with influencers daily and now that Instagram is recognised as a business platform, it’s essential you have a strategy when doing so.
2. Leave it to the professionals – as a marketing agency, we get that there are so many facets to marketing and boast well-honed professionals across social media, events, PR, design and marketing. We’re here to support those big goals and work with clients to achieve objectives. The alternative could be an event that is chaos and leaves thousands of people stranded on an island… (That’s extreme but you get the drift).
3. Listening is the key to success – we speak openly and honestly with businesses daily on our recommendations and insights based on years of experience so if we raise concerns or questions, there’s usually a good reason. We always want the best for you and ensure the best return on your investment no matter how little or BIG your brand is. Not only do we listen carefully, we appreciate when we get that in return.
4. Work in a team – We treat our partners, suppliers and anyone else we come across as we want to be treated! We rely on building and nurturing these relationships. We have a hunch there really is such thing as ‘good karma’ or ‘bad karma.’
5. It takes more than an end goal to succeed – you can have a vision or a dream, whether that be a luxurious festival in the Bahamas or a product launch in Sydney but without a strategy and carefully thought out process you won’t get the result you’re after.

If you’d like to start a conversation with us, feel free to get in touch. We’re happy to meet for a coffee or have a chat!

DR. MARTENS: AUSTRALIAN STORE LAUNCH

On Wednesday 28 February, two littleBIG guns flew to Sydney to help launch Dr. Martens Australian store – marking the first time in the iconic brand’s 58-year history that Australians have a physical, Docs-branded retail store and online space in which to indulge their passion for Docs.

Our fashion PR guru, Jarryd Pentony, shares the top line on how the littleBIG team pulled off a totally awesome launch party and got word out on the streets of Sydney and around Australia, with a super tight turnaround.

FIRST UP! HOP TO IT WITH…

  • Key detail gathering
  • Initial media and guest list comms

ONE WEEK OUT…

  • Ramp up the media and guest list hustle

LAUNCH WEEK…

  • Wrap up the door list
  • Final media opportunity coordination

PARTY TIME…

Located at Westfield in Sydney’s Pitt Street Mall, the Dr. Martens store launch saw 90 media and influencers celebrate in true DM’s style: Sydney rock band, Polish Club, played live sets in the store’s shop window; Aussie artist, Maddy Young, was on-hand to customise pairs of Docs; local barber, Tommy J, provided guests with fresh cuts and the crew at Sailor Jerry took care of the bevvies.

THE RESULT…

littleBIG’s PR campaign and event launch saw news of the Docs store opening appear 40 times across print, online and social media; generating more than $400,000 in publicity. Key highlights being:

The new Docs store offers the largest range of men’s, women’s and kids’ styles available in Australia, including Originals, Made in England, DM’s Lites, collaborations, vegan and accessories collections.

Check it out the next time you’re in Sydney or browse the Docs range online at: www.drmartens.com.au.

littleBIG guide to influencer seeding

I’m sure we can all appreciate the power of social media in the 21st century. When it comes to public relations and marketing, the likes of Instagram, Facebook and YouTube (among other platforms) play a massive role in brand awareness and can even translate to sales. The statistics speak for themselves – 71% of us are more likely to make a purchase based on a social media reference.

While it’s important for brands to have their own presence on social media, a great way to gain even more exposure is to get products into the hands of social media influencers.

Over the last few years social media influencing has become a booming, multi-billion-dollar industry. This year alone, a Medikix study estimates that total spend on Instagram influencers has exceeded $1 billion. This amount is expected to double by 2019, so, if you think you have what it takes to influence the masses, now might be a pretty great time to jump on the influencer band-wagon.

Here in littleBIG land we’ve been busy bees working on our latest influencer seeding campaign for Creativity for Kids Australia (CFK).

Based on our experiences, here’s our top seeding tips to make the most of an influencer seeding campaign:

Know who you’re trying to reach

Influencers have the potential to tap into enormous audiences – 800 million monthly active users on Instagram, 2 billion on Facebook, and 1 billion on YouTube. However, when engaging with influencers it’s important to keep in mind who you’re trying to reach, and to select relevant influencers who speak to that audience.

In preparation for our CFK influencer seeding campaign we hand-picked 50 high-reach influencers with strong audience engagement across both parenting and craft, with the hopes of reaching parents with purchasing power, and kids (young and old) with an interest in getting creative.

Choose the right items to accompany your product

Pack your seeding boxes full of goodies to heighten your chances of gaining exposure across influencer channels (remember, if you’re using a contra approach the recipient isn’t obligated to post).

When selecting additional products to send, think about the influencer’s experience upon opening the package. Consider: What do you want them to do, think, or feel? What do you want their social post to look like?

Use a personalised approach

When it comes to gifting it really is the thought that counts. Know who your influencers are and tailor each gift to the individual recipient. In our approach for CFK, we read up on our influencers to ensure that we selected the right craft kit for their child in terms of age and gender. A personalised note is always a nice touch, too!

Stay tuned for updates on the outcomes of our Creativity for Kids Australia influencer seeding approach!