DOES TRADITIONAL MEDIA STILL MATTER IN PR?

30 Jan, 2023 | EVENTS, PR, Public Relations, STRATEGY

Does traditional* media still matter in PR? In short, yes.(*for the sake of this post we’re mostly talking about old-school print-based mastheads like Sydney Morning Herald, Herald Sun, The Australian, etc.) Introduce the word ‘traditional’ into any conversation these...

HOW DO WE REVIVE OUR TOURISM INDUSTRY? THE KEYS TO TOURISM MARKETING

3 Oct, 2022 | ADVERTISING, BRANDING, DESIGN, DIGITAL+WEB, EVENTS, FOOD+DRINK, MARKETING, PR, TOURISM

What do we need to do to revive our tourism industry? In the pandemic’s wake and in the context of a stuttering but positive upward trajectory towards repairing, key learnings have emerged around buttressing the sector. How do we future-safe a fragile but renewing...

HOW TO CHOOSE A MARKETING AGENCY: FIVE QUESTIONS TO ASK.

14 Sep, 2022 | ADVERTISING, BRANDING, DESIGN, EVENTS, MARKETING, PR, SOCIAL MEDIA, STRATEGY

You’re looking for a marketing agency and the only thing that’s clear so far is that there is no shortage of marketing agencies. Great. So, how do you pick? How do you measure their strengths relative to what you need? How do you even know what you need? Some agencies...

THE SUCCESS OF VIRTUAL EVENTS DURING COVID-19

4 Aug, 2020 | EVENTS

Did you ever think that in 2020, we would be favouring dancing around the living room instead of the doof tent and learning from local food and drink producers over Zoom, instead of over a trestle table? According to Forbes online, virtual events are up 1,000% since...

EVENT DAY CHECK-LIST

10 Oct, 2019 | EVENTS

This post was written by littleBIG Founder and Director Sally Harley. As I write this, we’re doing final preps for the launch of Malindo Air’s Melbourne routes to Bali and KL. While the topic is fresh, I thought it might be handy to share a basic event day...