DOES TRADITIONAL MEDIA STILL MATTER IN PR?

DOES TRADITIONAL MEDIA STILL MATTER IN PR?

Does traditional* media still matter in PR? In short, yes.(*for the sake of this post we’re mostly talking about old-school print-based mastheads like Sydney Morning Herald, Herald Sun, The Australian, etc.) Introduce the word ‘traditional’ into any conversation these...
THE SUCCESS OF VIRTUAL EVENTS DURING COVID-19

THE SUCCESS OF VIRTUAL EVENTS DURING COVID-19

Did you ever think that in 2020, we would be favouring dancing around the living room instead of the doof tent and learning from local food and drink producers over Zoom, instead of over a trestle table? According to Forbes online, virtual events are up 1,000% since...
EVENT DAY CHECK-LIST

EVENT DAY CHECK-LIST

This post was written by littleBIG Founder and Director Sally Harley. As I write this, we’re doing final preps for the launch of Malindo Air’s Melbourne routes to Bali and KL. While the topic is fresh, I thought it might be handy to share a basic event day...