littleBIG stretch session with Creative Director Rich Harley

Tight hip flexors or sore lower back? Low energy or lethargic at your desk?

In between client meetings and the hustle of a busy multi-service agency, we often take a break to stretch. It’s an instant mood booster for the team, increases energy and productivity, improves concentration but most importantly, it puts a bit of fun in the workplace, something we value here in the littleBIG office. It’s also entertaining to watch our Creative Director, Rich Harley try and touch his toes. He’s not as flexible as his wife, founder of littleBIG, Sally Harley, who’s childhood ballet shoes are still hanging in her wardrobe or Co-GM, Kate Thompson who’s party trick is actually the splits (true story, we’re not even joking).

Our talented team aren’t only experts in marketing and PR but have some pretty cool skills on the side. Our resident littleBIG pilates instructor and Marketing Executive, Kasey Ciappara has a few stretches to break up the work day and have your body feeling good. Wellbeing in the workplace is all the rage and we can see why. Why wouldn’t you want to prevent future damage from sitting down for 7+ hours, 5 days per week?

Here’s our 5 office favourites:

 

Here’s what our Creator Director, Rich looks doing the same stretches (for the LOLs)

Anyway, enough about stretching. Despite these office antics, we are a boutique marketing agency humming with smart people who passionately propel food, fashion and lifestyle brands and experiences through great design and various elements of the marketing mix.

Follow us on social media or check out the rest of our website for our portfolio of work. Also, we don’t bite so get in touch for a coffee or a chat.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What the Netflix documentary Fyre Festival taught us

If you spent your weekend at home on the couch Netflix and chilling (the real kind), you’ve probably watched the trending documentary Fyre Festival. Once we got past the blatant shock and initial reaction, we come to realisation that there are some valuable lessons to be learnt.

Whether you are a business owner, marketing manager or consultant, you already know the power of social media marketing and you’ve probably started to delve into the growing realm of influencer marketing. You might have even run an event in the past and can resonate with the challenges that you face along the way.

So, what did the documentary teach us and what lessons can you take away?

1. Influencer marketing is a growing market and a valuable investment – it’s a great way to get your brand recognised and get maximum reach with minimal investment. We work with influencers daily and now that Instagram is recognised as a business platform, it’s essential you have a strategy when doing so.
2. Leave it to the professionals – as a marketing agency, we get that there are so many facets to marketing and boast well-honed professionals across social media, events, PR, design and marketing. We’re here to support those big goals and work with clients to achieve objectives. The alternative could be an event that is chaos and leaves thousands of people stranded on an island… (That’s extreme but you get the drift).
3. Listening is the key to success – we speak openly and honestly with businesses daily on our recommendations and insights based on years of experience so if we raise concerns or questions, there’s usually a good reason. We always want the best for you and ensure the best return on your investment no matter how little or BIG your brand is. Not only do we listen carefully, we appreciate when we get that in return.
4. Work in a team – We treat our partners, suppliers and anyone else we come across as we want to be treated! We rely on building and nurturing these relationships. We have a hunch there really is such thing as ‘good karma’ or ‘bad karma.’
5. It takes more than an end goal to succeed – you can have a vision or a dream, whether that be a luxurious festival in the Bahamas or a product launch in Sydney but without a strategy and carefully thought out process you won’t get the result you’re after.

If you’d like to start a conversation with us, feel free to get in touch. We’re happy to meet for a coffee or have a chat!

5 essential branding elements you need for a start-up

At littleBIG, we work with a broad range of fashion, food/beverage and lifestyle clients – established and new businesses. It is an exciting process for us to get involved with start-ups and see a product and passion come to life from just an idea. We often receive enquiries from entrepreneurs looking to launch a product or service and with all the conflicting information out there, it can be a confusing process as to where and how to start with the branding process.

Here are 5 essential elements you need to launch a brand presence.

  1. Brand name – we collaborate as a team to brainstorm your product offering and build a brand name that will resonate with your target audience.
  2. Logo – once you decide on a name, then a logo is the vital next step. This will represent your brand in your market and will visually anchor all consumer-facing communications.
  3. Style Guide – defining your look and feel is important for any new brand. Your style guide is the bible for any design or branding you carry out. From social media graphics to web banners, right through to traditional advertising, a style guide will allow for consistency across all elements.
  4. Website – this is a must-have for any start-up. It is the essential digital face of your brand and the first thing people will search for when they hear about your product or service.
  5. Social Media Presence – never underestimate the power of social media. According to Forbes, there are 1.6 billion users on Facebook every day and for brands, these are potential customers. Not to mention Instagram and other popular social media platforms.

Branding a new business doesn’t have to be overwhelming, especially with a team of experts to support and guide you through the process. Come past for a coffee or give us a call to chat about how we can help.

The littleBIG guide to wellbeing at work

It’s the busiest time of year with Christmas parties, social gatherings, concerts, night markets, and plenty more. We are all trying to fit everything in and DO IT ALL. Our health can take the back-burner and saying ‘yes’ to some things may mean pushing other things down our priority list. Sadly, one of the first things we tend to sacrifice is our own physical and mental health.

We’ve got a list together of tips to stay on top of your health this silly season!

  1. Wake up and move your body – Laura Vanderkam, author of “What the Most Successful People Do Before Breakfast”, interviewed and studied the behaviours of CEOs for years before writing her book. She explains prioritising your morning and the way you start your day has a direct correlation to how successful you are at work. If you are a procrastinator, waking up and doing exercise will not only get the workout done early but it will also boost serotonin levels in the brain, increasing your mood and let’s face it, making you a happier, nicer colleague to be around! Hallelujah!
  2. Eat a healthy breakfast – Unfortunately, this is a huge one for most busy professionals. You get to work, the phone rings, your meeting arrives early, you’ve got 100 unread emails, you fed the kids, but you forgot to eat yourself! This is setting you up to make bad food choices because your blood sugar levels will drop and before you know it, you are craving and reaching for that processed sugar snack or that caffeine fix to satiate you until lunch.
  3. Have a water jug at your desk – If you are in an office with heating or air conditioning then it is easy to get dehydrated. If you have a jug at your desk, you will be reminded to drink water throughout your day.
  4. Be mindful at work – Mono-tasking is the new multi-tasking. It’s easy to get overwhelmed with workload so before you open ten tabs on your desktop, write a list and prioritise your tasks. If you work mindfully on one task at a time, you are going to work smarter not harder. You won’t have to check over the mistakes you’ve made so you’ll take half the time.
  5. Check yourself before you wreck yourself – Self awareness is the key when it comes to working in teams. Your attitude and behaviour will always affect those around you. Do you ever have a feeling or get a vibe when you meet someone without them saying one word? If you need to take a break or have five minutes in peace, go for a walk, have a coffee, or even chat to a colleague about how you are actually feeling. It helps to ride the waves of those emotions with supportive people around you – and be honest about it, suppressing will only make it worse.
  6. Let it go – Nobody is perfect and if someone annoys you or does something that you don’t agree with, talk about it with them directly and then move on. Don’t waste extended time and energy on things you don’t need to. We are all guilty of creating an elaborate story in our head and holding onto negative feelings.
  7. Take regular breaks throughout your work day – There is plenty of research now that proves productivity comes in bursts. The Pomodoro Technique is one method that enables you to learn to work with time and not against it. The aim is to focus while the timer is on, then you are rewarded with a break where you can snack, get a cup of tea or coffee, or just a bit of fresh air outside.

These tips, along with choosing real and wholesome food, scheduling in regular workouts, putting yourself first when it comes to health, and just learning to say no, are absolutely essential to being the healthiest and happiest human you can be. It’s time to make this December a good one by getting ahead of those New Year’s resolutions!