DR. MARTENS: AUSTRALIAN STORE LAUNCH

On Wednesday 28 February, two littleBIG guns flew to Sydney to help launch Dr. Martens Australian store – marking the first time in the iconic brand’s 58-year history that Australians have a physical, Docs-branded retail store and online space in which to indulge their passion for Docs.

Our fashion PR guru, Jarryd Pentony, shares the top line on how the littleBIG team pulled off a totally awesome launch party and got word out on the streets of Sydney and around Australia, with a super tight turnaround.

FIRST UP! HOP TO IT WITH…

  • Key detail gathering
  • Initial media and guest list comms

ONE WEEK OUT…

  • Ramp up the media and guest list hustle

LAUNCH WEEK…

  • Wrap up the door list
  • Final media opportunity coordination

PARTY TIME…

Located at Westfield in Sydney’s Pitt Street Mall, the Dr. Martens store launch saw 90 media and influencers celebrate in true DM’s style: Sydney rock band, Polish Club, played live sets in the store’s shop window; Aussie artist, Maddy Young, was on-hand to customise pairs of Docs; local barber, Tommy J, provided guests with fresh cuts and the crew at Sailor Jerry took care of the bevvies.

THE RESULT…

littleBIG’s PR campaign and event launch saw news of the Docs store opening appear 40 times across print, online and social media; generating more than $400,000 in publicity. Key highlights being:

The new Docs store offers the largest range of men’s, women’s and kids’ styles available in Australia, including Originals, Made in England, DM’s Lites, collaborations, vegan and accessories collections.

Check it out the next time you’re in Sydney or browse the Docs range online at: www.drmartens.com.au.

The littleBIG guide to wellbeing at work

It’s the busiest time of year with Christmas parties, social gatherings, concerts, night markets, and plenty more. We are all trying to fit everything in and DO IT ALL. Our health can take the back-burner and saying ‘yes’ to some things may mean pushing other things down our priority list. Sadly, one of the first things we tend to sacrifice is our own physical and mental health.

We’ve got a list together of tips to stay on top of your health this silly season!

  1. Wake up and move your body – Laura Vanderkam, author of “What the Most Successful People Do Before Breakfast”, interviewed and studied the behaviours of CEOs for years before writing her book. She explains prioritising your morning and the way you start your day has a direct correlation to how successful you are at work. If you are a procrastinator, waking up and doing exercise will not only get the workout done early but it will also boost serotonin levels in the brain, increasing your mood and let’s face it, making you a happier, nicer colleague to be around! Hallelujah!
  2. Eat a healthy breakfast – Unfortunately, this is a huge one for most busy professionals. You get to work, the phone rings, your meeting arrives early, you’ve got 100 unread emails, you fed the kids, but you forgot to eat yourself! This is setting you up to make bad food choices because your blood sugar levels will drop and before you know it, you are craving and reaching for that processed sugar snack or that caffeine fix to satiate you until lunch.
  3. Have a water jug at your desk – If you are in an office with heating or air conditioning then it is easy to get dehydrated. If you have a jug at your desk, you will be reminded to drink water throughout your day.
  4. Be mindful at work – Mono-tasking is the new multi-tasking. It’s easy to get overwhelmed with workload so before you open ten tabs on your desktop, write a list and prioritise your tasks. If you work mindfully on one task at a time, you are going to work smarter not harder. You won’t have to check over the mistakes you’ve made so you’ll take half the time.
  5. Check yourself before you wreck yourself – Self awareness is the key when it comes to working in teams. Your attitude and behaviour will always affect those around you. Do you ever have a feeling or get a vibe when you meet someone without them saying one word? If you need to take a break or have five minutes in peace, go for a walk, have a coffee, or even chat to a colleague about how you are actually feeling. It helps to ride the waves of those emotions with supportive people around you – and be honest about it, suppressing will only make it worse.
  6. Let it go – Nobody is perfect and if someone annoys you or does something that you don’t agree with, talk about it with them directly and then move on. Don’t waste extended time and energy on things you don’t need to. We are all guilty of creating an elaborate story in our head and holding onto negative feelings.
  7. Take regular breaks throughout your work day – There is plenty of research now that proves productivity comes in bursts. The Pomodoro Technique is one method that enables you to learn to work with time and not against it. The aim is to focus while the timer is on, then you are rewarded with a break where you can snack, get a cup of tea or coffee, or just a bit of fresh air outside.

These tips, along with choosing real and wholesome food, scheduling in regular workouts, putting yourself first when it comes to health, and just learning to say no, are absolutely essential to being the healthiest and happiest human you can be. It’s time to make this December a good one by getting ahead of those New Year’s resolutions!

 

 

Welcome to 2017: Resolutions & Goals

The littleBIG team was back in the office last week; feeling refreshed, inspired and still a little full from the festive season – too much food and wine!

As we welcome the New Year and begin 2017, we again look toward resolutions and set new goals for the year ahead.

Here is a run-down of what each of us is working towards business-wise this year. We figure, if we publish our goals here the pressure’s on and we have no choice but to succeed!!!

Sally Harley – Founder & Director

  • To grow profitability within littleBIG across the board (boooooring but important!).

profit

 

 

 

 

 

 

Rich Harley – Creative Director

  • To encourage the studio team to up-skill by attending design workshops, keeping up-to-date with styles and creating trends.

design-trends

 

 

 

 

 

 

Grace Dorman – Social Media Specialist

  • To help littleBIG become an industry leader in influencer recommendations.

influencer

 

 

 

 

 

Rhianna Senior – Account Manager

  • To turn up the networking notch – get out to more conferences, networking sessions and events to extend the littleBIG wings.

networking

 

 

 

 

 

 

Kristina Manasieva – Studio & Account Manager

  • To master InDesign (with the help of our studio team of course!).

indesign

 

 

 

 

 

 

Andrew Vohmann – Senior Designer

  • To further develop and grow the littleBIG design studio with more and more great clients.

designer

 

 

 

 

 

 

Stephanie Hyde – Marketing & PR Coordinator

  • To become a littleBIG expert on all things social media/influencers – network, build and solidify relationships.

social

 

 

 

 

 

 

Jarryd Pentony – Marketing & PR Coordinator

  • To continue helping small businesses get their brand and products out into the ever-changing media landscape.

media

 

 

 

 

 

 

GO littleBIG!

We hope you’ll help us reach our goals this year and that we can help you reach yours too. Happy 2017!

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