SPLIT TESTING

SPLIT TESTING

This is a post from our resident social media guru and self- proclaimed numbers nerd, Cherie Haysom. Heard of split testing but not really sure how it works? We’ll spell it out for you! What is split testing? To keep it simple, split testing involves competing...
THE POWER OF PARTNERSHIP

THE POWER OF PARTNERSHIP

Here at littleBIG we’re always talking about the importance of true partnership – we see ourselves as extension of our clients’ marketing teams. Today I’m talking about a different type of partnership – brand partnerships (also known as...