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What the Netflix documentary Fyre Festival taught us

February 01, 2019
Advertising, Blog, Design, Influences, Marketing, Public Relations, Social, Thoughts
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If you spent your weekend at home on the couch Netflix and chilling (the real kind), you’ve probably watched the trending documentary Fyre Festival. Once we got past the blatant shock and initial reaction, we come to realisation that there are some valuable lessons to be learnt.

Whether you are a business owner, marketing manager or consultant, you already know the power of social media marketing and you’ve probably started to delve into the growing realm of influencer marketing. You might have even run an event in the past and can resonate with the challenges that you face along the way.

So, what did the documentary teach us and what lessons can you take away?

1. Influencer marketing is a growing market and a valuable investment – it’s a great way to get your brand recognised and get maximum reach with minimal investment. We work with influencers daily and now that Instagram is recognised as a business platform, it’s essential you have a strategy when doing so.
2. Leave it to the professionals – as a marketing agency, we get that there are so many facets to marketing and boast well-honed professionals across social media, events, PR, design and marketing. We’re here to support those big goals and work with clients to achieve objectives. The alternative could be an event that is chaos and leaves thousands of people stranded on an island… (That’s extreme but you get the drift).
3. Listening is the key to success – we speak openly and honestly with businesses daily on our recommendations and insights based on years of experience so if we raise concerns or questions, there’s usually a good reason. We always want the best for you and ensure the best return on your investment no matter how little or BIG your brand is. Not only do we listen carefully, we appreciate when we get that in return.
4. Work in a team – We treat our partners, suppliers and anyone else we come across as we want to be treated! We rely on building and nurturing these relationships. We have a hunch there really is such thing as ‘good karma’ or ‘bad karma.’
5. It takes more than an end goal to succeed – you can have a vision or a dream, whether that be a luxurious festival in the Bahamas or a product launch in Sydney but without a strategy and carefully thought out process you won’t get the result you’re after.

If you’d like to start a conversation with us, feel free to get in touch. We’re happy to meet for a coffee or have a chat!

A beginner’s guide to social media advertising

It’s no secret that social media is absolutely flooded with content. Recent content statistics showed that 3.2 billion images are shared across social platforms each day.

Let’s kick off with the bad news… getting noticed on social media is no easy feat.

If you’re a small business looking to gain some traction on social media, you’re one of about 60 million other small businesses with Facebook pages (talk about a competitive market).

There is good news, though. Only 4 million of those businesses are actually utilising Facebook advertising to make the most of this online platform.

But, of those 4 million businesses, how many are using social advertising effectively?

When used correctly, social media advertising can accelerate your business’s pace of growth and generate sales leads by helping to connect with customers.

Without the help of social media specialists, it can be difficult to wrap your head around the foreign land that is Ads Manager.

Here’s a few handy hints to get your started on your social media advertising journey.

Before you get stuck into creating your ads, it’s important to consider what you’d like to achieve.

Why? Because there are several different types of social advertising campaigns, each designed to accomplish specific objectives. While it would be convenient, social ads aren’t exactly a ‘one size fits all’ scenario.

In reality, there are 11 specific objectives and campaign types to choose from. Here’s a few examples of how to work out which campaign category is right for you:

If you answered, “more page likes, please”, then you need a Likes Acquisition campaign.

If more likes, comments and shares is what you’re after, then an Engagement campaign is for you.

If you’ve got a message that you just want to get out there, then opt for an Awareness or Reach campaign.

Or, if you’re keen to direct your social media friends to your website, then what you need is a Traffic campaign.

Thankfully, Facebook makes life a little bit easier through their Guided Creation.

Once you’ve got your campaign set up, it’s time to start thinking about creating great content.

So, what makes the best content for social media advertising? Here are my top tips:

If you’re using static imagery, make sure it’s high quality.
Be sure to include video content somewhere in the mix – these are always our best performers.
Incorporate strong calls to action. E.G. “Follow us to stay up-to-date with the latest from the Rutherglen wine region”.
Mix things up! Use a variety of images, video, carousels and slideshows within each ad set. Don’t forget to change up your copy, too!
Speaking of copy, keep it short and sweet.

Optimise, optimise, optimise.

Ideally, once you’re all up and running, you’ll have a selection of ads within each ad set which battle it out against each other to get the best results.

While it may sound a bit bizarre to have your ads fighting against each other, this actually helps you make the most out of your budget. The better the ad result, the cheaper the cost per result.

Optimise your ads regularly by turning off ads that aren’t doing well and refreshing your ad set with new content.

What NOT to do.

While there’s certainly a time and place for boosting individual posts on Facebook and Instagram, doing this regularly won’t help you get the most bang for your buck. Rather than investing $100 in each post for big results, create a campaign with a $100 budget, and ‘boost’ 5 ads for the same price.

It all sounds a bit confusing, doesn’t it? If you’d like to know more, give us a buzz and chat to one of our specialists.