LITTLEBIG’S LITTLE WINS – WINTER WONDERLIGHTS 2021

LITTLEBIG’S LITTLE WINS – WINTER WONDERLIGHTS 2021

It was April when Sovereign Hill reached out to littleBIG for help. They asked us to reposition and raise awareness of their hero event, Winter Wonderlights. The challenge for us? Convincing people who don’t think Sovereign Hill is for them, that Winter Wonderlights...
INFLUENCERS DISCLOSING #AD

INFLUENCERS DISCLOSING #AD

Recently, a few Instagram influencers have been under fire from advertising regulators after failing to disclose certain posts they shared were sponsored by brands. This comes after changes to regulations for influencers about disclosing sponsored posts. They must now...
WHERE TO TURN TO FOR FRESH CREATIVE IDEAS

WHERE TO TURN TO FOR FRESH CREATIVE IDEAS

This post was written by PR superstar Jess Wood. Whether you’re a marketing strategist, copywriter, PR person, or a designer, we’ve all been there. Working on a new project and you hit a wall. Like most agencies, here at littleBIG, we often find ourselves under a time...