3 Oct, 2022 | ADVERTISING, BRANDING, DESIGN, DIGITAL+WEB, EVENTS, FOOD+DRINK, MARKETING, PR, TOURISM
What do we need to do to revive our tourism industry? In the pandemic’s wake and in the context of a stuttering but positive upward trajectory towards repairing, key learnings have emerged around buttressing the sector. How do we future-safe a fragile but renewing...
14 Sep, 2022 | ADVERTISING, BRANDING, DESIGN, EVENTS, MARKETING, PR, SOCIAL MEDIA, STRATEGY
You’re looking for a marketing agency and the only thing that’s clear so far is that there is no shortage of marketing agencies. Great. So, how do you pick? How do you measure their strengths relative to what you need? How do you even know what you need? Some agencies...
4 May, 2022 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, SOCIAL MEDIA, STRATEGY
Ever since the launch of algorithmic content, social media users have had their content experience curated to keep them scrolling for hours on end. We’re all guilty of getting trapped in the algorithm from time to time and spending way too much time staring into our...
23 Feb, 2022 | ADVERTISING, DIGITAL+WEB, OPINION, SOCIAL MEDIA, UNCATEGORISED
What in the world (or not) is the Metaverse? Does TikTok rule the world? Are influencers more respected than politicians? (yes) Why did Facebook lose over $200 billion in a day? We don’t have all the answers, but we have looked deep in to the littleBIG crystal ball...
13 Oct, 2021 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, STRATEGY, Web
You may remember around this time last year the release of Apple’s iOS 14 sent the digital advertising world into a spin with new software that was to clamp down on the data available to advertisers and limit the extent that users could be tracked across the internet....
10 Aug, 2021 | ADVERTISING
It was April when Sovereign Hill reached out to littleBIG for help. They asked us to reposition and raise awareness of their hero event, Winter Wonderlights. The challenge for us? Convincing people who don’t think Sovereign Hill is for them, that Winter Wonderlights...
