28 May, 2021 | ADVERTISING, MARKETING, PR, SOCIAL MEDIA
Recently, a few Instagram influencers have been under fire from advertising regulators after failing to disclose certain posts they shared were sponsored by brands. This comes after changes to regulations for influencers about disclosing sponsored posts. They must now...
31 Mar, 2021 | ADVERTISING, SOCIAL MEDIA
Unless you’re tech-heads like our resident digital team Andrew and Dana, you might have blocked out the noise about the release of Apple’s iOS 14. However, it’s something you actually need to know about, as it will impact your Facebook advertising. In this blog, we...
10 Sep, 2019 | ADVERTISING, PR
This post was written by PR superstar Jess Wood. Whether you’re a marketing strategist, copywriter, PR person, or a designer, we’ve all been there. Working on a new project and you hit a wall. Like most agencies, here at littleBIG, we often find ourselves under a time...
6 Jun, 2019 | ADVERTISING, BRANDING, SOCIAL MEDIA
This post was written by littleBIG Social Media Guru Cherie Haysom. As of today advertisers can now promote influencer branded posts as feed ads. This has been one of the biggest requests Instagram has had and they have finally delivered the goods! Why introduce...
7 May, 2019 | ADVERTISING, SOCIAL MEDIA
This is a post from our resident social media guru and self- proclaimed numbers nerd, Cherie Haysom. Heard of split testing but not really sure how it works? We’ll spell it out for you! What is split testing? To keep it simple, split testing involves competing...
19 Mar, 2019 | ADVERTISING, PEOPLE, STRATEGY
Here at littleBIG we’re always talking about the importance of true partnership – we see ourselves as extension of our clients’ marketing teams. Today I’m talking about a different type of partnership – brand partnerships (also known as...
