13 Oct, 2021 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, STRATEGY, Web
You may remember around this time last year the release of Apple’s iOS 14 sent the digital advertising world into a spin with new software that was to clamp down on the data available to advertisers and limit the extent that users could be tracked across the internet....
10 Aug, 2021 | ADVERTISING
It was April when Sovereign Hill reached out to littleBIG for help. They asked us to reposition and raise awareness of their hero event, Winter Wonderlights. The challenge for us? Convincing people who don’t think Sovereign Hill is for them, that Winter Wonderlights...
28 May, 2021 | ADVERTISING, MARKETING, PR, SOCIAL MEDIA
Recently, a few Instagram influencers have been under fire from advertising regulators after failing to disclose certain posts they shared were sponsored by brands. This comes after changes to regulations for influencers about disclosing sponsored posts. They must now...
31 Mar, 2021 | ADVERTISING, SOCIAL MEDIA
Unless you’re tech-heads like our resident digital team Andrew and Dana, you might have blocked out the noise about the release of Apple’s iOS 14. However, it’s something you actually need to know about, as it will impact your Facebook advertising. In this blog, we...
10 Sep, 2019 | ADVERTISING, PR
This post was written by PR superstar Jess Wood. Whether you’re a marketing strategist, copywriter, PR person, or a designer, we’ve all been there. Working on a new project and you hit a wall. Like most agencies, here at littleBIG, we often find ourselves under a time...
6 Jun, 2019 | ADVERTISING, BRANDING, SOCIAL MEDIA
This post was written by littleBIG Social Media Guru Cherie Haysom. As of today advertisers can now promote influencer branded posts as feed ads. This has been one of the biggest requests Instagram has had and they have finally delivered the goods! Why introduce...
