Brown Family Wine Group

FY23

Devil's Corner Public Relations

Following the success of our work with Brown Family Wine Group stable-mate, Innocent Bystander, we took on publicity duties for the Group's Tasmanian brands in 2020.

With a clear positioning and target audience direction for each brand, we devise smart strategies that build brand presence and understanding; drive awareness of specific releases, collaborations and other initiatives; and in the case of Devil's Corner builds awareness of the destination offering.