BROWN BROTHERS/BROWN FAMILY WINE GROUP
We’re proud to have worked with the Brown Family Wine Group since 2018, beginning with the launch of Innocent Bystander’s Moscato cans.
We continue to work with the Innocent Bystander crew to promote their wines, restaurant and cellar door, events and initiatives to lifestyle, food and beverage media and influencers nationally. A steady stream of exposure ensues in the likes of The Age, Concrete Playground, Herald Sun, Urban List, Domain Review, Courier Mail and Thrillist, and through well thought-through partnerships with people like Clementine Ford and like minded businesses like Melbourne Cocoa.
We’ve helped the iconic Brown Brothers brand initiate new wine adventures through innovative partnerships with Uber Eats, and our media and influencer relations campaign to launch their Refreshingly Light low alcohol range achieved an estimated combined Instagram follower reach of more than 4.5 million via 50 unpaid influencers.
In 2020, the Brown Family Wine Group also awarded their three Tasmanian winery PR accounts to littleBIG – Tamar Ridge, Pirie and Devil’s Corner. Results have consistently exceeded our goals and in early 2022 it was an enormous pleasure to host nine premium lifestyle journalists on a famil to Devil’s Corner’s new cellar door – nine in-depth features coming right up!
The strength of our partnership with the group lies in close consultation and collaboration about the bigger picture – what are the overarching goals of the group and its individual wineries and how will PR help reach them? This is only possible with an honest, enjoyable and close relationship. It goes without saying we love these guys. Funnily enough, they feel like family.
