Palettes & patterns inspired by the 80’s & 90’s

From pretty pastels to electric hues, colour schemes from the 80’s and 90’s have been gaining serious fabulous-ness once again. Expect to see the abstract and geometric patterns inspired by the era move from the fringes into the mainstream as well.

As children of the 80’s and 90’s become more prominent and influential as both brand leaders and key target audiences, this trend can add visual excitement as well as a touch of retro-chic to your brand.












Six Instagram design pages for #inspo

In today’s technology-driven society, social media is a powerful platform for communicating your ideas and designs. Instagram is one of the most popular social media networks across the world. Many of us look to Instagram for inspo, whether it’s design-related, fitness, lifestyle, fashion, recipe ideas, health or home decorating – there are no shortage of Instagram accounts to peak your creative interests.

Many designers choose Instagram to showcase their work; amongst all the clutter and #fitspo pages here are some of our favourite designers and artists on Instagram.


Steven Harrington – An L.A. based artist and designer who brings a fresh cartoon-style to his viewers.



Cryril Vouilloz – Shows off an enticing range of strong typographical artwork, with a bio that reads “Fighting against boredom… one drawing at a time”.



Erik Marinovich – A lettering artist working out of San Francisco, California.



Leta Sobierajski – An experienced Graphic Designer and Art Director whose bright colour pallet will bring a spark to your feed.



Hey – Hey studio is not a page showcasing a single graphic designer’s work, rather it is the account of a studio based in Barcelona. Hey showcases an eye-popping contemporary style that will keep your creative ideas flowing.



Jessica Walsh – Jessica’s page hosts a combination of her own work and others. With a wide variety of works including photography, digital design and animation, it’s sure to brighten up your week.



So be sure to unfollow that D grade celebrity and add a few beautiful Instagram pages to your pocket.


This design inspo post was brought to you by littleBIG studio designer and young gun Joel Langford.

Tips to pimp up your Instagram feed

Instagram is one of the top social media apps in the market. With over 800 million active users and over 95 million photos and videos uploaded on Instagram every single day, it’s a tough gig trying to stand out of the crowd. Have no fear, we’ve got some quick and simple tips to help pimp up your brand’s Instagram feed.


Instagram Tip #1: Understand the Algorithm

Unfortunately, Instagram tends to keep the details about its algorithm pretty close to its chest, making it that much tougher to figure out exactly how you can maximise your reach and engagement. However one thing we all know for sure is that chronological ordering is out and Instagram users can no longer see posts in their feed based on date.

The following elements can help boost your post visibility on Instagram;

  • Time of Post
  • Engagement
  • Profile Searches
  • Relationships
  • Relevancy
  • Hashtags


Instagram Marketing Tip #2: Create Your Posts on Desktop

We all know that back in 2010, Instagram was built for mobile phones. While this is how users engage with Instagram, creating images and editing photos on your computer is much faster and of higher quality. An example of this is our client, RIDDIK whose Instagram feed consists of bright high-res imagery incorporating the colours of its logo – all thanks to our super talented design team (Our Creative Director will love this mention!).


Instagram Marketing Tip #3: Schedule Your Content

In agency land, one thing we thing we love for sure is time-efficiency! By using a scheduling tool for your Instagram account, you can create content months in advance with the ability to preview your Instagram feed before it goes live. Plus, we love that it automatically publishes its content at an exact time, with the perfect caption and image. Not to mention, you also get plenty of reporting functions allowing you to track your reach, engagement and impressions.


Instagram Marketing Tip #4: Take Advantage of User-Generated Content

Sharing content that your fans are posting on social media is an effective method to repurpose existing content on the platform, as well as engage your audience. Don’t forget to give them credit or at least a shout-out for using their image.

Instagram Marketing Tip #5: Add Locations to Your Posts

Don’t forget to add the geotag or location to your posts!  By doing so, it can improve your search optimisation and geo-targeting. Users who are looking at posts from that specific area will see your post pop-up.


Instagram Tip #6: Think about your Instagram Captions

Instagram is predominantly a visual platform, however captions are a key way for users to find out more information about the company and engage with your page. It’s important to keep the caption short, clever and relatable. Most importantly ensure the language fits with the overall tone of the brand.


Instagram Tip #7: Ensure Your Hashtags are relatable to the Brand

Hashtags are a great way to connect with a range of users from different audiences to engage with your account. However, seeing the hashtags in the caption can be distracting for viewers, so make sure you keep it between 5-10 hashtags per post. 


Instagram Tip #8: Create content pillars

Before creating an Instagram account, it’s important to establish what you want to achieve from the account. A content strategy plan should include objectives, the desired look and feel of the brand, tone of voice, key content pillars and messaging. Applying content themes that tie into your social media objectives, allows you to engage with different sections of your audience who may have different interests, without alienating anyone.


Instagram Tip #9: Make your feed look the part

Be sure that your account is visually pleasing. Cohesive themes, colours and filter choices are important to ensure the overall content theme flows and the social feeds are recognisable from platform to platform. 

By following these few tips, you are sure to stick out from the crowd and increase the engagement rate on your page. Or alternatively, you can speak to us and we will do it for you ;).

This blog was inspired by an article by Clare Acheson

6 ways to ‘own’ your return to work

It’s that time of year when we say goodbye to holidays and hello to a new working year! Here’s our guide on how to shake off the holiday blues and ‘own’ your return to work.

  1. But first, coffee. Need we say more? This instant energy boost not only tastes delicious, but research shows that drinking coffee boasts a list of health benefits that will keep you strong and healthy all year long.
  2. Read, read and read some more. Get up to date with the hottest trends of 2018 by reading your way through every blog, Instagram feed, magazine and newspaper to ensure you’re filled with fresh pitching ammunition.
  3. #GoalDigger: It’s time to get serious, revisit previous goals and set daily, weekly and monthly goals so you can ensure you’re on the right path from day one.
  4. New year, new stationery. What’s more motivating than starting the year with a fresh selection of clean, untouched workbooks.  Not only do you begin the year with a clean slate, it’s the perfect way to get organised and plan for what lies ahead.
  5. Music therapy. Studies show that a killer playlist can play a major role in enhancing your mood. It has even been known to boost happiness and reduce anxiety.  There’s nothing like a ‘pop hits playlist of 2012’ to get you pumped for a big week ahead.
  6. Drop a line. Spend your first week back re-establishing contact with your beloved media contacts. Who doesn’t love a cheerful “HNY!” email first day back?!

We’d love to hear your top tips for smashing the first week back at work. Good playlist suggestions are especially welcome!

Best of 2017

And just like that, another year is done and dusted! What an incredible year 2017 has been in littleBIG land. We’ve loved working with our clients to achieve some huge goals, and celebrated some wonderful milestones, including our very own 10-year anniversary (congratulations Sal and Rich!).

We’ve had so much fun working with old and new clients on clever campaigns, hosted some fab events and launched some awesome new products, whilst introducing a bunch of new faces to our ever-growing family (including baby Bennett).

We’re grateful to all the amazing people we are lucky enough to work with to make the magic happen and thank you for your support.

From everyone at littleBIG we’d like to wish you a very merry (and over-indulgent) Christmas and a happy New Year.

As we close out this year, we reflect on some of our favourite moments of 2017:

Getting Social
Yes, we’re a social bunch here at littleBIG but this year we’ve gone next level – and I’m talking about social media. Social media is an integral part of any marketing strategy and this year we’ve focused on growing our social expertise in this ever-evolving channel to ensure we can provide our clients with compelling content and maximum ROI. We’ve implemented new processes and are proud to see the value this is delivering across our 13 (!) social media clients. We’re also continuing to build our strengths in the world of influencer marketing; seeing consumers rush to Big W to get their hands on the super fun Creativity for Kids Australia craft kits. The successful seeding campaign saw the likes of Pixie & Hunter Curtis share their craft creations and the brand’s followers grow overnight.

Creating Content

A key challenge in this social age is keeping your audience engaged with good content (without spending a fortune). We’ve had a ball working with some brilliant partners to create an epic amount of content (over 75 videos!) with stills and video shoots for POL, Australian Blueberry Growers Association, Workwear Group, Moments, Preston Market and more.

Building Brands

One of the key strengths of our team (if we do say so ourselves) is our ability to act as a one-stop-shop or outsourced marketing partner. We’ve loved being able create brands from strategy to implementation across all channels for amazing partners like Winemakers of Rutherglen and Australian Blueberry Growers Association. One of our highlights of the year was creating a condom brand. It’s been thrilling to develop a strategy to build Australia’s first condom brand aimed at empowering and supporting women; and then to execute all elements from packaging to website, to PR.

Sharing Fashion

We have our own style icon in the office (YASSSSS JP!) but we are also privileged to work with some of the greats in Australian fashion. This year we’ve had the pleasure of seeing one of our very own clients, Hoodedwept debut at Paris Fashion Week; showcased the brilliance of Felicity Cooney’s sophomore summer collection; supported amazing new start-up Closet Raid with their socials; helped get Daniel Wellington on the wrists of some of Australia’s leading fashionistas (including, yep JP); worked with some of Australia’s most high powered influencers and fashion media legends to show of Skechers’ awesome styles; and executed a high end editorial series of catalogues featuring over 400 products for the Workwear Group. We’re also super excited to be working on an Australian first for Dr. Martens… hush hush, but stay tuned in early 2018…

Celebrating with events, good food and good wine.

It’s no secret that the littleBIG team loves a good event and is crazy for good food and wine. Lucky for us, that’s our job and this year we’ve been celebrating up a storm with Moments’ fabulous launch event; Skechers store openings, influencer events and the big 25th Birthday; a huge 70th birthday party for Australian icon Wizz Fizz at Holey Moley, plus behind the scenes tours for the likes of the Today Show, Channel 7 and The Age; the biggest year yet, cracking 1 million visitors for the iconic Queen Vic Night Markets; and the transformation of a Melbourne laneway to a 3 day pop up cellar door event “Rutherglen in the City”, bringing all the magic of the Winemakers of Rutherglen to the Melbourne.

Growing our littleBIG family

On a littleBIG note, we’ve gained some incredible new team members (most notably Bennett William Harley) and celebrated 10 fabulous years.

Thanks again to all for your contribution, and we look forward to more amazing things in 2018.

The littleBIG guide to wellbeing at work

It’s the busiest time of year with Christmas parties, social gatherings, concerts, night markets, and plenty more. We are all trying to fit everything in and DO IT ALL. Our health can take the back-burner and saying ‘yes’ to some things may mean pushing other things down our priority list. Sadly, one of the first things we tend to sacrifice is our own physical and mental health.

We’ve got a list together of tips to stay on top of your health this silly season!

  1. Wake up and move your body – Laura Vanderkam, author of “What the Most Successful People Do Before Breakfast”, interviewed and studied the behaviours of CEOs for years before writing her book. She explains prioritising your morning and the way you start your day has a direct correlation to how successful you are at work. If you are a procrastinator, waking up and doing exercise will not only get the workout done early but it will also boost serotonin levels in the brain, increasing your mood and let’s face it, making you a happier, nicer colleague to be around! Hallelujah!
  2. Eat a healthy breakfast – Unfortunately, this is a huge one for most busy professionals. You get to work, the phone rings, your meeting arrives early, you’ve got 100 unread emails, you fed the kids, but you forgot to eat yourself! This is setting you up to make bad food choices because your blood sugar levels will drop and before you know it, you are craving and reaching for that processed sugar snack or that caffeine fix to satiate you until lunch.
  3. Have a water jug at your desk – If you are in an office with heating or air conditioning then it is easy to get dehydrated. If you have a jug at your desk, you will be reminded to drink water throughout your day.
  4. Be mindful at work – Mono-tasking is the new multi-tasking. It’s easy to get overwhelmed with workload so before you open ten tabs on your desktop, write a list and prioritise your tasks. If you work mindfully on one task at a time, you are going to work smarter not harder. You won’t have to check over the mistakes you’ve made so you’ll take half the time.
  5. Check yourself before you wreck yourself – Self awareness is the key when it comes to working in teams. Your attitude and behaviour will always affect those around you. Do you ever have a feeling or get a vibe when you meet someone without them saying one word? If you need to take a break or have five minutes in peace, go for a walk, have a coffee, or even chat to a colleague about how you are actually feeling. It helps to ride the waves of those emotions with supportive people around you – and be honest about it, suppressing will only make it worse.
  6. Let it go – Nobody is perfect and if someone annoys you or does something that you don’t agree with, talk about it with them directly and then move on. Don’t waste extended time and energy on things you don’t need to. We are all guilty of creating an elaborate story in our head and holding onto negative feelings.
  7. Take regular breaks throughout your work day – There is plenty of research now that proves productivity comes in bursts. The Pomodoro Technique is one method that enables you to learn to work with time and not against it. The aim is to focus while the timer is on, then you are rewarded with a break where you can snack, get a cup of tea or coffee, or just a bit of fresh air outside.

These tips, along with choosing real and wholesome food, scheduling in regular workouts, putting yourself first when it comes to health, and just learning to say no, are absolutely essential to being the healthiest and happiest human you can be. It’s time to make this December a good one by getting ahead of those New Year’s resolutions!



littleBIG guide to influencer seeding

I’m sure we can all appreciate the power of social media in the 21st century. When it comes to public relations and marketing, the likes of Instagram, Facebook and YouTube (among other platforms) play a massive role in brand awareness and can even translate to sales. The statistics speak for themselves – 71% of us are more likely to make a purchase based on a social media reference.

While it’s important for brands to have their own presence on social media, a great way to gain even more exposure is to get products into the hands of social media influencers.

Over the last few years social media influencing has become a booming, multi-billion-dollar industry. This year alone, a Medikix study estimates that total spend on Instagram influencers has exceeded $1 billion. This amount is expected to double by 2019, so, if you think you have what it takes to influence the masses, now might be a pretty great time to jump on the influencer band-wagon.

Here in littleBIG land we’ve been busy bees working on our latest influencer seeding campaign for Creativity for Kids Australia (CFK).

Based on our experiences, here’s our top seeding tips to make the most of an influencer seeding campaign:

Know who you’re trying to reach

Influencers have the potential to tap into enormous audiences – 800 million monthly active users on Instagram, 2 billion on Facebook, and 1 billion on YouTube. However, when engaging with influencers it’s important to keep in mind who you’re trying to reach, and to select relevant influencers who speak to that audience.

In preparation for our CFK influencer seeding campaign we hand-picked 50 high-reach influencers with strong audience engagement across both parenting and craft, with the hopes of reaching parents with purchasing power, and kids (young and old) with an interest in getting creative.

Choose the right items to accompany your product

Pack your seeding boxes full of goodies to heighten your chances of gaining exposure across influencer channels (remember, if you’re using a contra approach the recipient isn’t obligated to post).

When selecting additional products to send, think about the influencer’s experience upon opening the package. Consider: What do you want them to do, think, or feel? What do you want their social post to look like?

Use a personalised approach

When it comes to gifting it really is the thought that counts. Know who your influencers are and tailor each gift to the individual recipient. In our approach for CFK, we read up on our influencers to ensure that we selected the right craft kit for their child in terms of age and gender. A personalised note is always a nice touch, too!

Stay tuned for updates on the outcomes of our Creativity for Kids Australia influencer seeding approach!

STAFF UPDATE: Meet the newbies at littleBIG

With so many exciting new clients joining our littleBIG family of late, our team has expanded! We have added two new faces to the littleBIG crew in recent times – Talia, taking on the role of Social Media Manager, and Steph, our new Account Director.

Help us welcome the new littleBIGsters on board and learn all about them below.

Talia Schirippa – Social Media Manager

Highlight of 2017 so far?
Travel! I started the year living in Berlin, then camped around the Australian Outback. Now I’m back home.

Something you can’t live without?
My friends, music, my best cat friend Dizzy (9 years old), escaping the city on the weekend.

Favourite place to eat?
My nonna and nonno’s house!

What do you do when you’re not working?
I’m always with friends, playing/listening/watching music, hanging with my boyfriend and using Pinterest.

What are you passionate about?
Music, friends, family, having a good time and always trying to be the best version of me.


Steph Ridley – Account Director

Highlight of 2017 so far?
Spending two weeks exploring NYC. It is the most amazing place!

Something you can’t live without?
My phone! Between being a social media junkie, keeping up-to-date with the latest news and touching base with my friends and family, my phone is never too far out of reach.

Favourite place to eat?
You never need to go far for great food in Melbourne, but Mr Miyagi on Chapel Street and San Telmo in the CBD are my absolute favourites – I am obsessed!

What do you do when you’re not working?
I love to keep active through running, pilates and yoga.

What are you passionate about?
Taking time out to enjoy the little things – whether it’s a trip to the beach, a jog on a nice sunny afternoon or discovering the ultimate espresso martini.

What’s your brand positioning and why do you need one?

This post was written by littleBIG Marketing Strategist Kate Thompson, a superstar when it comes to summing up what a business needs at the brand, strategic and tactical levels. 

You may have noticed marketers love a bit of jargon (I can hear our Creative Director’s eyes rolling here). There’s your brand identity, brand essence, your benefit ladder, your USP, your TOV. And if you’ve ever Googled any of these terms after a meeting with a passionate marketer you will see each one has a myriad of definitions! It can be overwhelming.

Here at littleBIG we like to keep things simple, but effective. A key place to start when building your brand is identifying your brand positioning. So what exactly is that?

Put simply, “brand positioning” is the process of positioning your brand in the mind of consumers.

Who you are, what you do, who you do it for and why it is better, special and different. You could think of it like an elevator pitch to answer “why is your brand different from the others and why is it the best choice for the customer?”.

More than ever, consumers are bombarded with advertising messages and a host of brands to choose from. Since most of your competitors probably offer similar products and services, to truly stand out you need to consistently deliver a positive, memorable experience each and every time consumers think of or interact with your brand (from your Facebook page and recruitment to answering the phone and advertising). Your brand positioning is the tool with which to do this.

Not to be confused with a tagline (which is a customer facing expression of your brand), brand positioning will help you and your team make the right marketing and operating decisions for your business – drive your marketing strategy, determine customer messages, keep communications focused and consistent and ultimately leave a long lasting positive, credible impression on customers. Your brand positioning is the key pillar of every communication.

Let’s look at some world famous examples:
• Target: Style on a budget.
• Volvo: For upscale American families, Volvo is the family automobile that offers maximum safety.
• Home Depot: The hardware department store for do‑it‑yourselfers.

And their taglines:
• Target: Expect more. Pay less.
• Volvo: For life.
• Home Depot: You can do it. We can help.

Don’t make the mistake of trying to come up with brand positioning on your own! To do this effectively, you need to discuss your brand with your employee, customers, and other stakeholders, and do robust research on your competitors.

Closer to home, the littleBIG team have worked some wonderful brands like Winemakers of Rutherglen, Absolute Care & Health, Preston Market and Australian Blueberries to develop their brand positioning.

We like to work through the brand’s objectives, offering, target audience, competitors, brand pyramid, essence and unique selling proposition in an informal, collaborative workshop. Our team then do further research and distill this into a simple, clear document that outlines the brand story, essence, key messages, tone of voice and unique selling proposition.

This will set the tone for all communications going forward so that all key stakeholders have a clear understanding of what is required to successfully communicate the brand to consumers/market.

It can seem overwhelming to try and develop a brand positioning. But actually, once you have that clarity it will simplify and provide certainty to your marketing decision making. Without certainty, you default to the status quo. To actively position your brand means you have to stand for something. Only then are you truly on your way to owning your very own position in the mind of your customer.

Staff update: Welcome to our newest littleBIG babes

Times are a changin’ in the littleBIG office. Steph and Rhi have moved on to their next big career and life adventures and Kris is about to embark on her London move. Not all sad news though as we’ve welcomed a few absolute legends to our family, adding to the wealth of knowledge and experience we already have in the team.

Introducing Darinka, Nevada, Georgie and Penny. Get to know a bit about them below.

Darinka Hrkalovic – PR & Marketing Assistant

Something you can’t live without? 
My phone! I am constantly checking social media feeds and reading news bits from different media outlets.

Favourite place to eat? 
La Camera on Southbank – it is my favourite spot for authentic Italian food.

What are you passionate about? 
Fashion – I see it as a way of expressing yourself. You will always catch me reading fashion blogs and magazines and checking out street style all over the world.

Nevada Fontana – Marketing & PR Coordinator

Highlight of 2017 so far…
The highlight of 2017 without doubt would have to be my move from quiet Perth to the (super cold) hustle and bustle of Melbourne.

Oh and joining the amazing team at littleBIG of course.

Favourite place to eat?
I have a current obsession with the delightful South-East Asian cuisine up for offer at Hawker Hall. If you’re like me and find it impossible to decide what to order, the ‘Feed me’ Menu ticks all the boxes.

What do you enjoy doing when you’re not working?
When I’m not working you’ll find me mastering zen with hot yoga, brunching or searching for the best espresso martini in town.

Georgie Gascoigne – Studio & Senior Account Manager

Highlight of 2017 so far…
Getting engaged!
What are you passionate about? 
Design, physiology and wellbeing/health.

What do you enjoy doing when you’re not working? 
Pilates, sleeping, cooking, painting, crafty projects that take forever to finish.

Penny France – PR Account Director

Something you can’t live without? 
Morning and afternoon tea tend to punctuate my day, so I’d have to say regular cups of tea (it’s the Brit in me) and quality chocolate biscuits.

Highlight of 2017 so far…
Holidaying up in Queensland where my sister lives – beach, sun, good food and good times on repeat.

What are you passionate about? 
Without being too soppy, my beautiful little daughter who brings so much joy and madness into my life!