And just like that, another year is done and dusted! What an incredible year 2017 has been in littleBIG land. We’ve loved working with our clients to achieve some huge goals, and celebrated some wonderful milestones, including our very own 10-year anniversary (congratulations Sal and Rich!).
We’ve had so much fun working with old and new clients on clever campaigns, hosted some fab events and launched some awesome new products, whilst introducing a bunch of new faces to our ever-growing family (including baby Bennett).
We’re grateful to all the amazing people we are lucky enough to work with to make the magic happen and thank you for your support.
From everyone at littleBIG we’d like to wish you a very merry (and over-indulgent) Christmas and a happy New Year.
As we close out this year, we reflect on some of our favourite moments of 2017:
Yes, we’re a social bunch here at littleBIG but this year we’ve gone next level – and I’m talking about social media. Social media is an integral part of any marketing strategy and this year we’ve focused on growing our social expertise in this ever-evolving channel to ensure we can provide our clients with compelling content and maximum ROI. We’ve implemented new processes and are proud to see the value this is delivering across our 13 (!) social media clients. We’re also continuing to build our strengths in the world of influencer marketing; seeing consumers rush to Big W to get their hands on the super fun Creativity for Kids Australia craft kits. The successful seeding campaign saw the likes of Pixie & Hunter Curtis share their craft creations and the brand’s followers grow overnight.
A key challenge in this social age is keeping your audience engaged with good content (without spending a fortune). We’ve had a ball working with some brilliant partners to create an epic amount of content (over 75 videos!) with stills and video shoots for POL, Australian Blueberry Growers Association, Workwear Group, Moments, Preston Market and more.
One of the key strengths of our team (if we do say so ourselves) is our ability to act as a one-stop-shop or outsourced marketing partner. We’ve loved being able create brands from strategy to implementation across all channels for amazing partners like Winemakers of Rutherglen and Australian Blueberry Growers Association. One of our highlights of the year was creating a condom brand. It’s been thrilling to develop a strategy to build Australia’s first condom brand aimed at empowering and supporting women; and then to execute all elements from packaging to website, to PR.
We have our own style icon in the office (YASSSSS JP!) but we are also privileged to work with some of the greats in Australian fashion. This year we’ve had the pleasure of seeing one of our very own clients, Hoodedwept debut at Paris Fashion Week; showcased the brilliance of Felicity Cooney’s sophomore summer collection; supported amazing new start-up Closet Raid with their socials; helped get Daniel Wellington on the wrists of some of Australia’s leading fashionistas (including, yep JP); worked with some of Australia’s most high powered influencers and fashion media legends to show of Skechers’ awesome styles; and executed a high end editorial series of catalogues featuring over 400 products for the Workwear Group. We’re also super excited to be working on an Australian first for Dr. Martens… hush hush, but stay tuned in early 2018…
Celebrating with events, good food and good wine.
It’s no secret that the littleBIG team loves a good event and is crazy for good food and wine. Lucky for us, that’s our job and this year we’ve been celebrating up a storm with Moments’ fabulous launch event; Skechers store openings, influencer events and the big 25th Birthday; a huge 70th birthday party for Australian icon Wizz Fizz at Holey Moley, plus behind the scenes tours for the likes of the Today Show, Channel 7 and The Age; the biggest year yet, cracking 1 million visitors for the iconic Queen Vic Night Markets; and the transformation of a Melbourne laneway to a 3 day pop up cellar door event “Rutherglen in the City”, bringing all the magic of the Winemakers of Rutherglen to the Melbourne.
Growing our littleBIG family
On a littleBIG note, we’ve gained some incredible new team members (most notably Bennett William Harley) and celebrated 10 fabulous years.
Thanks again to all for your contribution, and we look forward to more amazing things in 2018.