This post was written by Rhianna Senior, one of the best marketing and PR Account Managers this town has ever seen. At littleBIG, Rhianna also coordinates who works on what when, so she’s very well placed to fill you in on our newest client activity.

We’ve been full steam ahead since pulling on “the uniform” and getting back into the swing of things this year (so much for a “quiet January”!). We’ve welcomed the lovely Kate to our tribe, have introduced plenty of new clients and have been busy enjoying the summer months at the Night Market.  So what have our clients been up to you ask?

 

Let’s start with an oldie but very much a goody, Skechers.

Our good friends at Skechers have been busy bringing out fabulous new styles for young and old(er!).

If you’re a fan of Skechers you’ll be familiar with their GOwalk styles.  Late last year, we were lucky enough to work with Skechers on a YouTube campaign for the Skechers GOwalk Collection reaching out to both the Australian and New Zealand markets. Across the four week campaign, we were able to reach more than 980,000 people from a highly refined target market category.

In addition to clever YouTube, editorial and influencer campaigns, we also work with Skechers to produce their quarterly magazine, reaching more than 60,000 people.

For the summer edition, we’ve been working with Renee Enright and Ashy Bines to bring you the latest fashion styling and health/fitness tips along with a jaw-dropping photoshoot with the gorgeous mum of two, Renee. The mag will be dropping in Skechers retail stores in the next few weeks so head into stores to check it out.

Renee Enright for Skechers

 

Cat Protection Society of Victoria (CPSV)

Our furry friends at CPSV came on board in November and the team at littleBIG have been tirelessly working to find these beautiful kittens and cats homes through social media and PR.

CPSV is a leading feline shelter and specialised veterinary clinic committed to cat welfare and management. CPSV encourages responsible pet ownership in an effort to control the number of stray cats in Victoria. The organisation provides a robust adoption and education service along with quality feline veterinary treatment at a reasonable cost.

Educating the community about responsible cat ownership is an important aspect of the Society’s ongoing work, including online advice, face-to-face consultation, presence at public annual events and specialised literature, all contributing to the overall goal of reducing the number of stray cats.

CPSV have just had their busiest January for adoptions. How could you not, look how gorgeous Kahlua and Bailey are!! We’re proud our work has had such a great impact on the CPSV and look forward to contributing further to this great organisation.

Kahlua and Bailey from Cat Protection Society of Victoria

 

Milk & Sugar

We’re so thrilled to welcome Melbourne-based homewares company, Milk & Sugar as a client to littleBIG this month. Creating simply stylish homeware products perfect for all homes, Milk & Sugar value well-designed products at an affordable price.

The team at Milk & Sugar produce two major collections each year working with reputable manufacturers to bring it direct to their customers.

Available at their two flagship stores in Prahran and Fitzroy, online and at various home and gift boutiques around the country Milk & Sugar have products for the bedroom, living, dining and kitchen.

To check them out, visit: www.milkandsugar.com.au

Milk & Sugar Autumn Winter Collection

 

Summer Night Market at Queen Victoria Market

Since November, the Summer Night Market has drawn more than 480,000 people to explore the sights, smells and taste sensations of the Market and we couldn’t be happier.

If you haven’t been to the Summer Night Market yet, put a note in your diary to get down to the Queen Victoria Market one Wednesday night soon as you’ll be sad to miss out.

From Caribbean to Rockabilly, the Summer Night Market celebrates a different theme each week, which has been well embraced by local Melburnians and visitors to the city.

In addition to Summer Night Market publicity, littleBIG has also been brought on board to promote the wonderful day Market and all it has to offer. So if you’re looking for us, you’ll find us deep in the sheds at the Market, no doubt enjoying a delicious hot jam donut #guiltypleasure

Summer Night Market at Queen Victoria Market