This post was written by our social whiz Grace Dorman. Grace’s job is about researching, implementing, analysing and strategising social campaigns. The social media world is her oyster and she serves it up deliciously…
There’s been a lot said about what social media trends to expect in 2017, some realistic and some downright silly (a Twitter resurgence? #nevergonnahappen). Here are our predictions and how we’ll use them this year:
- Live video will get bigger… and bigger.
It’s the world we live in now: everything is going live. Sophie Cachia recently broadcast her labour, and Facebook Live is catching on in a big way. Especially now Instagram has added the functionality of Live Stories, you’re not just able to create 15 second videos, but you can broadcast your lunch in real time (if you must). We’ll be recommending our clients use live functionality to cover events, host q&a sessions and get influencers on board to takeover their live video feeds.
- E-commerce will grow even more – with social media at the helm.
There are a quite a few things making up a winning eCommerce marketing mix nowadays (not the least being a damn good product). But if your product is the right fit, and you’re only going to do one (on a budget) – then social is the way to go. Recent figures from Hubspot say 57% of consumers are more likely to buy from a brand they follow, and 28% said a brand’s social presence was their biggest motivator to try their product. If those numbers won’t convince you – nothing will. We’ll keep doing what we’re doing over here at littleBIG and making sure our clients’ products are front and centre on their socials, with properly optimised posts and easy-peasy click-throughs so the path to purchase is as smooth as ever.
- Snapchat will die (again).
This may not be a popular opinion, but after its brief resurgence last year, Instagram delivered the nail in the coffin with Stories (perhaps Snapchat should have taken the 3 billion when they had the chance?) basically eradicating the need for anyone over the age of 21 to use two apps when they only need one. Let’s not forget that there’s a generation of teens who use Snapchat daily, but they’ll grow up (soon) and move onto the next app (likely, Instagram). It’s not often that we recommend Snapchat to our clients, and we’re less likely to this year when Instagram stories will do the job – and get the clicks. The moral of the (insta)story? You can’t often take on Facebook and win, which leads me to my next point.
- Mobile advertising will go bonkers.
If you were to guess how much Instagram mobile advertising revenue was last year, what would you say? 1 million? 10 million? Try 1.53 BILLION dollars *mic-drop*. In a world where just about everything is optimised for mobile (or should be, at least) advertising is no different, especially when it comes to Facebook, Instagram and Adwords. Predictions include a 41 billion spend on paid advertising overall for 2017 with a 74% growth on social. What does this mean for our clients? We’ll continue to tweak and optimise our paid advertising strategies, and ensure all video and creative content is mobile friendly.
That’s enough to digest for one year, right? We’ll keep an ear to the ground and get back to you mid-year with a report on how our predictions are tracking. If you’ve got questions around how your brand can benefit from social media, you know where to find us.