This post was written by Rhianna Senior, one of the best marketing and PR Account Managers this town has ever seen. At littleBIG, Rhianna also coordinates who works on what when, so she’s very well placed to fill you in on our newest client activity.
We’re a diverse bunch of creative peeps here in the littleBIG office and we’re pleased to report our diversity and interests are well reflected in our client mix.
It’s been a while since we’ve updated you on some fresh client faces so let’s get down to business and introduce you.
We’re proud to say we’ve been with Picabooki from its conception.
With the help of our web, design and marketing teams we’ve been able to bring Picabooki to life, naming and creating the brand and launching a brand new interactive website, which creates customised storybooks for kids aged 0 – 6 years. Since its launch in November this year, we’ve helped sell more than 1,500 books to kids around the world.
Along with the launch of the Picabooki website (check out our handy-work here), we are managing Picabooki’s marketing, social media and publicity functions in an effort to drive not only Australian but eventually international sales.
Watch this space for Picabooki to take over the kids’ storybook world!
As you should hopefully know by now, Australian Blueberries are the most delicious (and nutritious) fruit on the market and we’re right at the start of peak season!
We’ve been working with the Australian Blueberry Growers’ Association to increase delicious blueberry consumption around the country through an integrated marketing campaign.
Consisting of amplified creative social media content across Facebook, YouTube and Instagram, large format and retail billboards, in-store demonstrations, influencer, TV and radio campaigns – Australian Blueberries will hopefully be on everyone’s lips and in everyone’s tummies this summer.
Winemakers of Rutherglen
Ever been to Rutherglen? If you have, you’ll know it’s one of the oldest and most iconic wine regions in Australia, so when we were asked to join the Winemakers of Rutherglen (WOR) team you can only imagine how excited we were.
We have recently been working with the WOR team to manage and coordinate market research and develop a thorough market positioning and strategy document to propel them into the next marketing phase.
From here, we’ve been working to rejuvenate their brand look and feel and brand identity, which tells their unique story. Their new tagline, From Sun and Soil, communicates who they are to new and old visitors to the region.
We’re really excited to commence social media and publicity campaigns with WOR, so stay tuned for more news on the region’s excellent wines including world-class Muscat and Durif.
The Queen Victoria Market, Summer Night Market
If you haven’t been to the Summer Night Market yet, put a note in your diary to get down to the Queen Victoria Market one Wednesday night this summer.
An authentic market experience, the Summer Night Market celebrates a different theme each week from Movember to Latin, Rockabilly to International Women’s Day.
We’re working with the Queen Victoria Market team to promote the Summer Night Market for its 19th season, and with almost 100,000 people through the gates so far it’s set to be one of the best seasons yet.
Fast Facts about the Summer Night Market
When: Every Wednesday from 5-10pm until 8 March 2017, excl. 28 December 2016
Time: 5pm – 10pm
Where: Queen Victoria Market