This year we celebrate 20 years of footwear giant Skechers and to mark the big occasion LBMPR worked to discover their first Australian/NZ ambassador in many, many years. After lots of discussions and searching, we found the wonderful and talented Sophie Falkiner was the ideal woman to represent the brand.

Sophie exemplifies everything Skechers represents as a brand and we are absolutely thrilled she has joined the team.  As you may know, Sophie is a busy mum with commitments on and off screen.  Her career in the entertainment industry spans over 20 years and has seen her working on the famous Wheel of Fortune, The Great Outdoors, The Morning Show, Tony Tonight and Confidential. Plus with a communication and journalism background she spent time writing for New Woman among other writing jobs.

Joining the likes of global ambassadors, Brooke Burke and marathon superstar Meb Keflezighi, Sophie will represent Skechers to Australian audiences. She encapsulates the essence of the brand: family focused, energetic, fit and of course, always up for some fun.

Sophie relies on Skechers to help her get through her busy schedule as a working mum in comfort and style. It’s exactly this type of busy woman’s schedule that drives Skechers to provide the whole family with comfortable, stylish and affordable footwear.

The list goes on, but I am sure you all agree, Sophie is a fantastic role model for women around Australia and New Zealand and Skechers couldn’t be more excited to invite her on board.

Check out the pics below from our Sydney and Melbourne celebrations.