Market Week 2012:  Friday 31st August- Sunday 9th September

After the success of last year’s inaugural Market Week, hosted by the Markets of Melbourne – Prahran Market, Queen Victoria Market and South Melbourne Market, Market Week will again delight Melbournians and visitors alike this September. Including favourites from last year’s festivities and a host of new events, Market Week 2012 is going to be a true feast for the senses!

Highlight events for Market Week 2012 include:

  1. ‘The 400 Fest’: Friday 31st August, Federation Square
  2. Tastings, cooking demonstrations and free market tours: all week, all Markets
  3. Industry Forum: Tuesday 4th September, State Library of Victoria
  4. ‘Free for All’ giveaway event: Friday 7th September, all Markets
  5. Trader Cook Off Grand Final: Saturday 8th September, Federation Square
  6. Tribute Lunch: Sunday 9th September, Taxi Dining Room

‘The 400 Fest’ will kick start the week on Friday 31st August at Federation Square, celebrating 400 collective years of Melbourne’s major municipal markets. With 400 of many different and delicious market goodies being given away, celebrity appearances, musical and artistic entertainment and more, this 400 minute opening event is sure to start Market Week 2012 with a bang!

Tastings, cooking demonstrations and free market tours will be held throughout the week, giving shoppers an intimate insight into our unique markets, their history and hidden treasures, as well as valuable market shopping tips for your next visit.

On Tuesday 4th September the markets will host an industry forum to facilitate a discussion between key industry figures and foodies on local food issues.

Following the success and popularity of the Great Banana Giveaway in 2011, the Markets of Melbourne will be hosting a Free for All event on Friday 7th September where, at each of the three markets, one item of particularly sought after produce will be given away en masse.  Stay tuned to find out what this year’s selection will be.

The Trader Cook Off is predicted to be a crowd pleaser again this year, when market traders will compete against each other to find Melbourne’s best trader cook for 2012 and aim to tip reigning champion, Queen Victoria Market’s Maria Yiannatzis of The Seafood & Oyster Spot, of her perch! Cook offs will run at each market throughout the week, with the final to be held on Saturday 8th September, on the main stage at Federation Square.

To conclude the week, on Sunday 9th September one of Melbourne’s most revered fine dining establishments, Taxi Dining Room, will host a special lunch in celebration of the Markets of Melbourne.  Executive Chef Tony Twitchett’s menu will pay homage to the marvelous seasonal produce and superstar traders which make our markets the essential Melbournisms they are.

Each market will be a hub of pure celebration on that final day when they each Celebrate the Senses with live music, street festivals, parties and more to wrap up Market Week 2012.

There are far too many wonderful events on the Market Week 2012 schedule to list them all here.  Needless to say, the week will be full of celebration, learning and great food at the Markets of Melbourne and indeed throughout the city.  Join us!

NB: event dates, times and locations subject to change.