Last month we were lucky enough to form an integral part of the Melbourne celebrations of the canonisation of Mary MacKillop, by publicising the event. Celebrating Australia’s First Saint – Mary MacKillop, was a joyful event encompassing a street procession, all day festival, prayer service and live screening of the canonisation at the Royal Exhibition Buildings, on October 17 2010.
littleBig Marketing & PR worked tirelessly to achieve $6.6million worth of publicity for the Melbourne event, putting Melbourne on the map as Saint Mary’s birthplace, educating Victorians about this amazing historical figure and driving an estimated 10,000 attendees to the event. We used our wide connections and know-how across a broad cross-section of media to achieve these results and are chuffed to have received great feedback from many producers and journalists (Channel 9, 7 and 10, AAP, The Herald Sun and more) about our media facilitation.
Tamara Jenkins of Esencia Communications was an integral part of the team and I thank her enormously. Logistics Events Australia did an amazing job of pulling the event together, as did the Catholic Archdiocese of Melbourne and most importantly the Sisters of Saint Joseph, who, since they were co-founded by Mary MacKillop in 1866, have done so much to champion and care for the poor and disadvantaged in this country and indeed throughout the world.
It was an absolute privilege to be part of this significant moment in history and work with so many great people… all thanks to Saint Mary!