A couple of examples of PRs getting it wrong (according to the media representatives involved) and being publicly wrapped over the knuckles for it were highlighted by Mumbrella and one of its readers today. Read http://mumbrella.com.au/mark-learns-the-sorry-bloggers-pr-dance-5529 and http://www.smh.com.au/national/black-day-for-ivy-league-20090514-b4tr.html (Cat got their tongue).
Tough break for the PRs in question as mistakes are easily made as we all know and being slammed in the media in a way that could likely jeopardise your career and the reputation of your company is harsh to say the least.
But then again, we all need to be kept on our toes and if nothing else the above two examples should certainly ensure we do that.
Thanks to Mumbrella, Ben Glazier and Sean Nicholls/Erik Jensen for reminding us that any media approach involves risk and exposure for both our clients and ourselves, and that there’s no room for laziness and lack-of-thought in the PR game.
Although any publicity’s good publicity isn’t it? For MarkComms I think it was today.