Saint Lucia Windsor


Modern Caribbean barbecue and rum bar, Saint Lucia Windsor, offers a slice of tropical paradise six nights a week on Chapel Street.

An incredible blending of aromatic, sweet, tart and mild citrus flavours, Saint Lucia’s menu leads the way in modern, flavoursome dishes guaranteed to excite.

Over three months in mid 2017, we worked collectively with the Saint Lucia team to execute a media relations campaign around their new winter menu.

Our media relations campaign involved ongoing creation of Saint Lucia news and intelligent, targeted pitching resulting in broad media exposure across various media outlets, positioning Saint Lucia as Melbourne’s best Caribbean restaurant to visit.

Highlights from the campaign include securing coverage in the Herald Sun, The Weekly Review, GRAM Magazine, The Urban List, Selector Magazine, Australian Traveller Magazine and more, as well as a segment chatting all things Caribbean on 3AW.

This resulted in over $340,000 in PR value, reaching a total of 10,833,028 people (with even more results pending at time of publication!).

October 02, 2017