The great crew behind adorable kids’ picture story book, Picabooki, tasked littleBIG with branding, design, web development, PR and social media services for the launch of their first book ‘Who’s in the Jungle?’ in November 2016.
After creating a cool logo, schmick easy-to-use website and super fun and interactive kids book, littleBIG reached out to some of Australia’s top Mummy bloggers to help launch the book prior to Christmas; along with a corresponding media relations campaign.
We took a two-pronged influencer approach: gifting books; and collababorating with influencers to create adorable content and sharing and actively promoting to their loyal followers.
Picabooki received an amazing response on social media and thanks to some well-aligned and engaging influencer partnerships, excellent launch sales were achieved. Picabooki has launched another book, ‘The Silly Circus’, and plans to market to the US and UK in 2017. So, if you’ve got any friends in those lands tell them about this super cool kids book coming to their shores!