The Markets of Melbourne is a collective between four of Melbourne’s oldest and iconic markets – Prahran Market, Dandenong Market, Queen Victoria Market and South Melbourne Market.
littleBIG worked with the Markets of Melbourne to educate consumers about the many benefits of Market shopping, enabling Market shoppers to make informed decisions about the freshness and quality of the food they consume and the environmental, social and economic impact of their shopping choices.
Since 2011, littleBIG worked with the Markets to share their stories including their rich history, recipes, trader profiles, seasonal tips and produce facts.
This was implemented through a multi-faceted marketing strategy including, PR, design, social media, digital and advertising. We also brought to life Market Week, which was an annual week-long celebration of market shopping.
In 2013, littleBIG also introduced the Melbourne Market Awards, which celebrates the best of Melbourne’s most loved markets. With finalists voted for by the shopping public and winners chosen by an expert judging panel, the Market Awards recognise top Market traders for their dedication to quality, excellence and commitment to providing a great shopping experience.